Cricket Australia Unveils “There’s Nothing Like Cricket” Via Indie Agency Apparent

Cricket Australia Unveils “There’s Nothing Like Cricket” Via Indie Agency Apparent

Cricket Australia has today launched a fully integrated campaign via Apparent with the tagline “There’s Nothing Like Cricket”.

The work celebrates all that is unique about international cricket and it’s fans in Australia, and features 30 and 15 second TVCs, plus national and match-specific OOH, press and social.

The campaign rolls out from October 30 with Aussie cricket greats like Pat Cummins, Ash Gardner, Ellyse Perry, Alyssa Healy, Usman Khawaja, Marnus Labuschagne and Nathan Lyon.

Nick Hockley, Cricket Australia CEO said: “There’s nothing like a day at the cricket and this campaign showcases the many exciting opportunities to come together with friends and family this summer. We’re proud to be celebrating everything that’s unique about cricket with this campaign and I’d like to thank everyone who has contributed to bringing it to life.”

Apparent has worked with Cricket Australia in a full-service capacity across TV, media, digital and social since 2020.

Phil Smith, CEO, Apparent said: “We’re proud to continue our strong relationship with Cricket Australia. They are an iconic Australian sporting organisation at the heart of Australian life and our work together is growing the game in all its forms. We’re attracting new audiences and participation – new spectators, fans and players of all ages.”

Apparent ECD Michelle Turchini added: “This campaign celebrates what makes cricket cricket: the international rivalries, summer days, snags and samosas, roaring crowds and Australia’s best-loved sports’ talents.”

An incredible summer of cricket awaits with the Australian Men’s team set to face England in a Dettol Men’s ODI Series, followed by two NRMA Insurance Men’s Test Series against West Indies and South Africa.

The Australian Women’s Team will wrap up the international season with a CommBank ODI and T20I series against Pakistan.


Cricket Australia

General Manager Digital, Marketing and Communications: Alex Lavelle

Head of Brand & Marketing: Teresa Basile

Senior Performance Marketing Manager: Sarah Quinlan

Marketing Lead, International & Participation: Caitlin Tuttle

Marketing Project Lead: Andrew Zanker



Creative & Media Agency: Apparent



Executive Creative Director: Michelle Turchini

Creative Director: Jackson Long

Creative Director: Louise Acret

Design Director: Jen Mellander

Business Director: Hayden Mead

Senior Account Director: Suzie Cotterill

Account Director: Tasha Meehan

Senior Producer: Velly Sinay


Media & Strategy 

Head of Strategy & Media: John Halpin

Executive Strategy Director: Mitch Hunter

Strategist: Edward Scrivens

Media Client Partner: Jaclyn Ely

Media Lead – Cricket: Matthew Craft

Media Account Director: Dani Colubriale

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Apparent Cricket Australia There's Nothing Like Cricket

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