Cricket Australia has today launched a fully integrated campaign via Apparent with the tagline “There’s Nothing Like Cricket”.
The work celebrates all that is unique about international cricket and it’s fans in Australia, and features 30 and 15 second TVCs, plus national and match-specific OOH, press and social.
The campaign rolls out from October 30 with Aussie cricket greats like Pat Cummins, Ash Gardner, Ellyse Perry, Alyssa Healy, Usman Khawaja, Marnus Labuschagne and Nathan Lyon.
Nick Hockley, Cricket Australia CEO said: “There’s nothing like a day at the cricket and this campaign showcases the many exciting opportunities to come together with friends and family this summer. We’re proud to be celebrating everything that’s unique about cricket with this campaign and I’d like to thank everyone who has contributed to bringing it to life.”
Apparent has worked with Cricket Australia in a full-service capacity across TV, media, digital and social since 2020.
Phil Smith, CEO, Apparent said: “We’re proud to continue our strong relationship with Cricket Australia. They are an iconic Australian sporting organisation at the heart of Australian life and our work together is growing the game in all its forms. We’re attracting new audiences and participation – new spectators, fans and players of all ages.”
Apparent ECD Michelle Turchini added: “This campaign celebrates what makes cricket cricket: the international rivalries, summer days, snags and samosas, roaring crowds and Australia’s best-loved sports’ talents.”
An incredible summer of cricket awaits with the Australian Men’s team set to face England in a Dettol Men’s ODI Series, followed by two NRMA Insurance Men’s Test Series against West Indies and South Africa.
The Australian Women’s Team will wrap up the international season with a CommBank ODI and T20I series against Pakistan.
Credits:
Cricket Australia
General Manager Digital, Marketing and Communications: Alex Lavelle
Head of Brand & Marketing: Teresa Basile
Senior Performance Marketing Manager: Sarah Quinlan
Marketing Lead, International & Participation: Caitlin Tuttle
Marketing Project Lead: Andrew Zanker
Agency
Creative & Media Agency: Apparent
Creative
Executive Creative Director: Michelle Turchini
Creative Director: Jackson Long
Creative Director: Louise Acret
Design Director: Jen Mellander
Business Director: Hayden Mead
Senior Account Director: Suzie Cotterill
Account Director: Tasha Meehan
Senior Producer: Velly Sinay
Media & Strategy
Head of Strategy & Media: John Halpin
Executive Strategy Director: Mitch Hunter
Strategist: Edward Scrivens
Media Client Partner: Jaclyn Ely
Media Lead – Cricket: Matthew Craft
Media Account Director: Dani Colubriale
