Cricket Australia has announced UNICEF Australia as a new Social Impact Partner for the next three years.
The purpose-led partnership promotes UNICEF Australia’s ‘Until Every Girl Can Play’ campaign, raising awareness for the millions of girls around the world who are denied their most basic rights like education, health, nutrition and access to safety.
The campaign will feature throughout the summer of cricket, including at the CommBank Women’s Ashes Day-Night Test at the MCG where ‘The Appeal Appeal’ will turn every ‘appeal’ into a moment for gender equality.
UNICEF Australia will also receive the proceeds from entry to day five of the NRMA Insurance West Test and Australian players will have opportunities to experience the impact of UNICEF’s work in cricket-loving communities whilst on tour.
“We are extremely proud to partner with UNICEF Australia and are inspired by their ‘Until Every Girl Can Play’ campaign and the work that they do around the world to improve children’s lives,” said Cricket Australia CEO Nick Hockley.
“We look forward to showcasing this incredible work and urge cricket fans to support by turning every appeal during the CommBank Women’s Ashes Day-Night Test into an appeal for a gender equal future”.
“In line with our vision to be a sport for all, we know that as a national sporting body we have an important role to raise awareness for gender equality,” said Cricket Australia head of social impact and sustainability Megan Barnett-Smith.
“We encourage all fans attending the historic Day-Night Test to make a donation to support the work UNICEF Australia is doing to empower girls in cricket-loving communities around the world”.
“Sport is a powerful force for good, helping to break down barriers, promote participation, change attitudes, and strengthen inclusion,” said UNICEF Australia CEO Tony Stuart.
“While our women’s cricket team have been making history on the pitch for a long time, there are still millions of young girls across the world who are denied the basic rights they are entitled to.
“UNICEF Australia is extremely proud to be partnering with Cricket Australia, to help us deliver our crucial work in gender equality – for millions of girls around the world who can’t make it to the pitch.
“We know cricket fans are passionate and engaged – and protecting the rights of girls will resonate with them, so UNICEF can deliver vital programs that protect and empower girls”.
