Cricket Australia (CA) has today announced details of its broadcast partnerships in the USA and Canada, with a particular boost for the KFC Big Bash League.
In the USA, CA has renewed all rights with its longstanding partner Willow for the next five years starting this season, including men’s and women’s international matches and domestic competitions.
CA has also welcomed on NBC Sports Network (NBCSN), which will showcase 10 BBL|06 matches – a weekly match of the round will air live and on replay and all the BBL|06 finals will be aired on delay.
In Canada, CA has signed on a new partner in the form of Asian Television Network (ATN) for the next five years, as exclusive rights holder of all men’s and women’s international matches, plus domestic competitions – the BBL and the WBBL.
Cricket Australia executive general manager of media, communications & marketing Ben Amarfio said the deals continue to grow CA’s domestic and international cricket content on a global platform.
“We’re really thrilled to renew our long standing partnership with Willow and also welcome ATN and NBC Sports Network into the Australian Cricket family.
“The US and Canada markets are crucial to the growth of the game globally and the appetite and competition to acquire Cricket Australia’s media rights we saw in the US is testament to the growing appeal and outstanding quality of cricket that these markets have experienced.
“The addition of NBCSN is a watershed moment for Australian cricket in the US. It is the first time Australian cricket will be available to such a broad mainstream audience and we think that not only will the 10 million plus sub-continent, Caribbean, UK, South Africa and Australasia diaspora throughout the US be excited about cricket being so easily accessible, but Americans in general will also embrace the Big Bash League.
“The growth of cricket, including the Big Bash League in recent years, has been phenomenal. We’re very excited to extend the reach of the Big Bash League into the US and Canada markets and look forward to connecting with fans whether it be via broadcast, online or on via mobile devices.”
Vijay Srinivasan, chief executive of Willow, added, “We are delighted to extend our long-standing relationship with Cricket Australia. Australian cricket is consistently among the finest in the world and has been a mainstay of Willow over the years.
“We believe there is still enormous headroom for the U.S. cricket audience to grow both on television and digital and we are excited that Australian cricket will be part of our programming through our next five years of growth.”
Jon Miller, president, programming, at NBC Sports and NBCSN also commented on the news, saying, “We’re thrilled to partner with Cricket Australia to bring world-class cricket to fans in the U.S.
“The Big Bash League enhances our expansive collection of best-in-class international sports properties.”
Dr. Shan Chandrasekar, president and CEO of ATN added, “The game of Cricket is very well organised and managed in Australia.