Globally, women’s sport is changing fast. Gaining more recognition, fandom, appreciation and success than ever before. And as women’s sport continues to boom, millions of Australians are now raising their hands looking for more ways to engage as fans and celebrate our female sporting heroes.
Cricket Australia and Apparent are launching the revamped Weber Women’s Big Bash League (WBBL) with a new campaign titled “This and More” heroing world-class players from all eight franchises. The campaign is designed to excite a new generation of fans and demonstrate the unrivalled greatness of the WBBL, cementing itself as a leading global sports league.
Jackson Long, creative director, Apparent, said: “This campaign is a high energy re-introduction to the WBBL that we hope lets new audiences know that this is the must-see sport this summer. In a year in which the entire nation got to know the names, personalities and insane talent of the Matildas, there’s a lot of momentum to back the best athletes in Australia.”
Teresa Basile, head of brand and marketing at Cricket Australia, added: “The WBBL has paved a path for the next generation and our players are the highest paid women in Australian team sports. They’re some of the best athletes in the world, and incredible role models,” says “This campaign showcases the depth of what the WBBL offers; a competition that is homegrown and world class.”
“The WBBL is one of the world’s leading cricket leagues and the most-watched women’s sporting league in Australia. We’re excited to welcome even more fans to see the greatness of our competition up close over the summer and we cannot wait for fans to witness the world’s best players in the world’s best stadiums this season,” said Margot Harley, head of competition development and strategy, Big Bash Leagues.
A national media campaign will launch ahead of the regular season which begins Thursday, October 19. The ‘This and More’ campaign includes a hero, 30-second TVC, in addition to digital, OOH, radio, and social, to drive awareness and attendance.
