Cricket Australia has launched its new integrated campaign ‘All the Feels’ from independent agency Apparent, to encourage Aussies to experience the KFC BBL this summer.
‘All the Feels’ is an extension of Cricket Australia’s existing ‘Feel Alive’ platform, and captures the excitement of this summer’s blockbuster KFC BBL season. The campaign shows how some experiences just can’t be explained – they have to be felt firsthand, which is exactly what the KFC BBL promises to deliver this season. Whether enjoying the Big Bash with friends or family, fans can look forward to seeing some of the world’s best cricketers in action, while the stadium comes alive with thrilling light shows, explosive pyrotechnics, and live music, creating an unforgettable atmosphere.
“With over 900,000 people attending last season and eight sold out matches, we are looking forward to welcoming more fans to experience the BBL. It’s not just about watching, it’s about feeling the excitement firsthand. We can’t wait for fans to experience every thrilling moment this season!” said Teresa Basile, head of brand and marketing at Cricket Australia.
The campaign is led by a 30-second TVC produced by Accordion Productions and directed by Ethan McLean. The season also features a large-scale outdoor and digital asset rollout, photographed by Billy Plummer, with Sam I Am.
“We’re bringing fans and players closer than ever before. The campaign doesn’t just show what it’s like to be there, it captures the excitement of how it feels,” said Michelle Turchini, executive creative director at Apparent.
This season’s ‘All the Feels’ campaign will be broadcast across TVC, OOH, press, and social media starting on 17 November.
