Cotton On Recalls Globes That Use Symbol To Represent Israel And Stick Palestine In Its Place

Cotton On Recalls Globes That Use Symbol To Represent Israel And Stick Palestine In Its Place
SHARE
THIS



Cotton On has been called out for selling a globe of the world that swapped the ‘Israel’ name for a symbol and stuck ‘Palestine’ in its place.

The globes were being sold in the retailers’ stationary outlet store, Typo, and have become the subject of much dismay to one Dr Dvir Abramovich.

The chair of the B’nai B’rith Anti-Defamation League told news.com.au that when a customer complained about the globes, the response was that the globes were “deemed to be accurate for commercial purposes”.

“They came up with the ridiculous argument that they didn’t have enough space to put the word ‘Israel’ but had enough space to put ‘Palestine’, which is a non-existent country,” he said.

Abramovich also claimed there was a “growing and disturbing trend of wiping Israel off world maps”, adding that it was “hurtful” and “damaging” to the Jewish community.

But a Cotton On spokeswoman confirmed to B&T that Israel was not, in fact, excluded from the map, but rather due to scaling reasons was replaced with a key, along with a select number of other countries. The map legend that outlined this representation was also confirmed to be included on the globe.

In response to claims that Israel has ‘replaced’ Palestine, Cotton On said this is “incorrect” and reiterated that both countries were represented on the original globe and will remain on the new globes.

The product has been removed from sale in all 170 Typo stores globally and online.

“After receiving customer feedback regarding the representation of countries on our Typo world globe, the decision was made to halt production and immediately remove the product from sale,” a Cotton On spokesperson said in a statement sent to B&T.

“We’ve confirmed that we will not be reproducing the globes until our supplier finds artwork that represents all countries on the map and therefore eliminate the need for a key,” the spokeswoman said.

“As previously indicated, Typo regrets any offence caused by the product and we reiterate that the brand has no political agenda.”

 

Please login with linkedin to comment

Advertising Standards Bureau Alice Almeida fiona hall r-co

Latest News

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]