Cosmo Names Media Bachelor Of The Year
The most eligible man working in media, marketing and advertising has been revealed, with Cosmopolitan naming Stephen O’Shea, ecosystem planning manager at Carat Sydney as its 2018 Media Bachelor of the Year.
More than 2,500 people voted online for their favourite contestant, and Bauer Media’s general manager of fashion, luxury and homes, Fiorella Di Santo, said this year saw some hot competition.
“Every year we’re on the hunt for a bachelor who’s making an impact in his area of the media industry… and looks good doing it,” she said.
“We had a great calibre of contestants this year, but ultimately Stephen O’Shea was voted 2018’s most eligible media bachelor.
“Not only is Stephen good-looking, he’s got a great sense of humour too. The self-confessed Daniel Radcliffe lookalike is a big romantic, making him a perfect addition to our top 30 bachelors.”
Commenting on the accolade, O’Shea said: “Well, to say I’m shocked is an understatement. A big thanks to everyone who voted for me – I’m incredibly humbled. I’m very much looking forward to meeting the rest of the Bachelor Top 30.
Cosmopolitan partnered with popular dating app Tinder for the competition for the second year running. This year also saw partnerships with companies such as Contiki and Novo shoes.
“This competition offers brands a highly integrated multimedia campaign across print, digital, social and event platforms,” Di Santo said.
“Advertisers see this as a fantastic opportunity and have been very keen to take part.”
The ultimate winner will be announced at the annual Cosmo Tinder Bachelor of the Year party in March 2018.
“Cosmopolitan is known for being all about women, and this a way for men to get first-hand experience on how we engage female audiences,” Di Santo said.
“We’ve had great feedback from the guys who have taken part about the campaign and its focus on celebrating the contribution they men are making to media in Australia.”
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