Coronavirus Shutdown: Australians Go Booze-Mad In Time Of Need

Shot of a young man passed out in the streethttp://195.154.178.81/DATA/i_collage/pu/shoots/806165.jpg

In times of trouble, Australians are turning to alcohol like never before.

Credit card data from banks CBA and ANZ show alcohol expenditure is up 20.4 per cent compared to this period 12 months ago, according to the AFR.

This is dwarfed by a 74.1 per cent increase in food goods purchases.

And according to new research from media intelligence company Isentia, our spending habits have been matched by our social conversations.

When Prime Minister Scott Morrison announced the initial round of enforced lockdowns on Sunday, including of pubs and cafes, many were concerned whether or not this would be extended to bottleshops.

“Following the lockdown, there has been a steep spike in conversations around liquor, as topics such as toilet paper and food have levelled off,” said Isentia insights specialist ANZ Andrew Ledovskikh.

Social media is also being used as a platform to share concerns and ideas on how to best cope with life in social isolation.

 “There is a very apparent shift in the conversation and people’s concerns surrounding the spread of the coronavirus. They are turning to each other for ideas and advice on how they can overcome this crisis individually,” added.

“As more people are practicing social distancing and self-isolation, there has also been a spike in social media use as they’re looking for ways to remain connected and maintain a somewhat normal life in the midst of this pandemic.”

 




Please login with linkedin to comment

Alcohol iSentia

Latest News

Tara Ford To Serve On Titanium Jury At Cannes Lions
  • Advertising

Tara Ford To Serve On Titanium Jury At Cannes Lions

Tara Ford, chief creative officer of The Monkeys and Accenture Song, is set to serve on the Titanium jury at this year’s Cannes Lions International Festival of Creativity. The Aussie adland legend said that she “can’t wait” to join the panel of judges and that the Award was particularly close to her heart. “Titanium is […]

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma
  • Marketing

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma

Patrick Radden Keefe (pictured), author of global bestseller, Empire of Pain, talked to B&T‘s Nancy Hromin at the Samsung Jaipur Literary Festival about reputation laundering, aggressive marketing strategies and the privilege of still being able to practice pure journalism and be paid for it. Keefe’s in-depth reporting in publications such as The New Yorker and […]