Cornwell Adds Creative And Account Firepower Following Client Wins

Cornwell Adds Creative And Account Firepower Following Client Wins
SHARE
THIS



Following a string of national and international new business wins, and a continued pattern of growth and expansion, STW’s brand agency Cornwell has announced two senior hires.

Quan Payne joins the agency as executive creative director, tasked with overseeing the agency’s creative offer across all clients, both national and international, while further building its creative team and providing valuable mentoring.

Also joining Cornwell’s senior ranks is Alissa Byrne, as account director – the agency’s first Sydney appointment.

Cornwell CEO Sally Dobell said the hires were part of a broad strategy to “expand Cornwell into a true ‘brand experience’ agency in both the Melbourne and Sydney markets”.

“Quan and Alissa bring strong creative and account service skills to our team. They are both exciting hires bringing unique capabilities that will further drive our already outstanding business growth to date,” she said.

STW CEO Mike Connaghan said the new hires were “testament to Sally and the quality of the team and business she is building”.

“Clients are looking for long term brand partners and quality brand design solutions,” he said. “This is evident with the early success of Cornwell’s entry into the Sydney market. Cornwell is fast becoming an Australian brand powerhouse and its latest hires will add further opportunity for growth.”

Payne has diverse background across brand and design, most recently as creative director for Laird + Partners in New York. He has also worked as Nike global art director – London Olympics and design director of Frost Design/Woolworths South Africa, with experience in creative and art direction on some of the world’s most recognised brands including Calvin Klein, Swarovski and Nike. Given his strong creative credentials, Dobell said Payne had been specifically appointed to lead the business into a new era of brand and design.

“Someone of Quan’s calibre enables us to provide our creative team and clients with the leadership and talent across a diverse range of clients and disciplines such as brand strategy – graphic design – advertising communication – activation – digital – data, spatial and experiential design. Cornwell has a strong reputation for the quality of our thinking and creative so it was also important to ensure we continue to build on this across both our offices.”

Dobell said Byrne was Cornwell’s first appointment to its Sydney office, bringing more than 10 years of experience across brand and advertising communications.

“Having a strong mix of experience across a wide variety of brand capabilities will be increasingly important as Cornwell continues to grow, and we’re thrilled to have found that in Alissa,” she said.

“Her proven client management expertise and team leadership skills are the perfect addition to our already strong team, and we’re looking forward to capitalising on the great opportunities we’ve identified for our new Sydney office.”

Please login with linkedin to comment

Trolls

Latest News

Kyle Sandilands Claims He Wouldn’t Attend Anti-Vax Producer’s Funeral If He Caught COVID-19
  • Media

Kyle Sandilands Claims He Wouldn’t Attend Anti-Vax Producer’s Funeral If He Caught COVID-19

Shock jock radio host Kyle Sandilands has claimed that if a KISS 106.5 producer Pedro Vitola died of COVID-19, he would not attend his funeral. Sandilands’ statement came after the producer, who lives in an LGA of concern, was told to work from home while unvaccinated. On Monday, Sandilands referred to him as a “stupid […]

by B&T Magazine

B&T Magazine
Billie Eilish Teams Up With Nike To Release Vegan Air Jordans
  • Marketing

Billie Eilish Teams Up With Nike To Release Vegan Air Jordans

Influential Singer Billie Eilish is teaming up with Nike for a sustainable sneaker collection. Eilish, who was just named Time’s most influential person of the year announced the ethical sneaker collection on her Instagram. The collection’s sneakers will be 100 per cent vegan, made from over 20 per cent recycled material. Hardly surprisingly, considering, Eillish […]

IMAA Announces New Group Deal Arrangements With Media Research, Planning And Training Companies
  • Media

IMAA Announces New Group Deal Arrangements With Media Research, Planning And Training Companies

The Independent Media Agencies of Australia (IMAA), the national, not-for-profit industry association for the independent media agency industry has announced a series of group deal arrangements for its members, offering them savings on industry reporting, training and media tools. The group deal arrangements, brokered by the IMAA, offer independent media agencies access to reporting and […]

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp
  • Media
  • Technology

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp

Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign.  “We thought it would be fun to see some other iconic Australian brands back […]

Connection As Currency – How DTC Brands Are Changing Commerce
  • Opinion

Connection As Currency – How DTC Brands Are Changing Commerce

James Horne (main photo) is the CEO of Balance Internet. In this guest post, he says direct-to-consumer DTC brands that endure past the initial launch have a true differentiation, standing out from competitors by driving connection… We’ve always known that brands need more than a good product and website to stand out from their competitors […]

Opinion

by B&T Magazine

B&T Magazine
Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”
  • Advertising
  • Campaigns

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”

Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender
  • Media

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender

Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]

ABC iview Goes Virtual With Fetch TV
  • Media

ABC iview Goes Virtual With Fetch TV

Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]

Jackie Gillies Joins The Acast Creator Network
  • Media

Jackie Gillies Joins The Acast Creator Network

Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief
  • Media

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief

Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]