Coopers Drops Uniquely Aussie Red Ale To Celebrate 160th Birthday
Australia’s largest independent family-owned brewery, Coopers, is releasing a unique Australian style Red Ale to celebrate its 160th year anniversary.
Coopers Regency Park Red Ale is a new limited-edition release brewed using the finest ingredients and Coopers’ traditional ale techniques.
The packaging design, developed by independent agency Taboo, celebrates iconic moments in the brand’s history. The unique can design also utilises the historic oval-shaped roundel.
“This is the third year in a row we’ve had the honour of designing Coopers’ much anticipated limited-edition brew,” said Taboo’s Dane Falkström.
“We wanted to create something that marked 160 glorious laps around the sun in a progressive and tasteful way for today’s drinker. We hope everyone enjoys the design as much as they will the taste”.
Managing director and chief brewer, Dr Tim Cooper, said Regency Park Red Ale, which features the location of Coopers’ South Australian brewery, was the perfect addition to its portfolio in this milestone year.
“Coopers has been crafting traditional ales since 1862, when Thomas Cooper began brewing with the exclusive use of malt and hops in his brews,” said Dr Cooper.
“Now, in 2022, we’re pleased to expand our portfolio with the limited-edition Regency Park Red Ale to mark the special occasion of our 160th birthday.”
Coopers Regency Park Red Ale has been carefully brewed to offer a twist on the classic Red Ale style which originates from Ireland.
“The use of drum-roasted caramel malts creates a rich red hue, while Coopers’ signature top fermentation and natural conditioning contributes to the full flavour and the cloudy appearance from the fine yeast sediment,” Dr Cooper added.
“A selection of all-Australian hops, including Eclipse and Melba, delivers a delicious hop-forward aroma. Drinkers can expect flavour notes of stone fruit, grapefruit, mint, and zesty orange peel.”
Coopers Regency Park Red Ale is currently available in kegs and 375ml can format.
It is the latest addition to the sixth-generation family brewery’s growing portfolio of craft style beers and follows the limited-edition Australian IPA (released in 2021) and Hazy IPA (released in 2020).
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