Cookie Maker Oreo Surprises With Tender LGBTQI+ Tearjerker

Cookie Maker Oreo Surprises With Tender LGBTQI+ Tearjerker
SHARE
THIS



American biscuit maker Oreo has shown its colours in a powerful and surprising new campaign celebrating LGBTQI+ history month.

It’s also out to promote the brand’s Limited Edition #ProudParent Oreo Rainbow Cookies (with seven different colored cream fillings).

Not that they’re for sale – instead, cookie fans can win one of 10,000 packs by sharing a photo on Instagram or Twitter that depicts what the LGBTQI+ movement means to them.

Commenting on the campaign, Justin Parnell, senior director for the Oreo brand, said: “Family support and acceptance are critical to the health and wellbeing of LGBTQI+ individuals.

“We made this film for anyone and everyone. It’s for members of the LGBTQI+ community to hopefully see themselves represented in a real and authentic way. It’s also for parents, friends, family members and allies to understand how much their love, acceptance and support means.”

The spot’s the work of creative agency 360i and was directed by Sanctuary Films’ Cole Webley.

Check it out below:

 

 

 

 

 

 

 

 

Please login with linkedin to comment

Ad campaigns oreo

Latest News

Study: Why The Australian Made Green & Gold Kangaroo Remains A Winner
  • Marketing

Study: Why The Australian Made Green & Gold Kangaroo Remains A Winner

The Australian Made logo has confirmed its international appeal, with new Horizon Consumer Science research finding 97 per cent of overseas consumers have a positive first impression of the iconic green and gold kangaroo. The research, which was carried out in six diverse export markets, found that more than two thirds (70 per cent) of […]

DDB Melbourne Wins Dulux’s Creative
  • Advertising

DDB Melbourne Wins Dulux’s Creative

Dulux has appointed DDB Melbourne as its sole creative and strategy agency following a competitive pitch. As a result of the appointment, the agency will lead strategy and creative for Dulux’s Decorative paints and coatings portfolio of brands, including Dulux, British Paints, and Berger. Dulux GM of Marketing, Strategy & Growth, Richard Hansen said: “Previously […]

ME Bank’s Candice Ayad: Leaders Of The Future Must Show Empathy, Vulnerability
  • Marketing

ME Bank’s Candice Ayad: Leaders Of The Future Must Show Empathy, Vulnerability

Candice Ayad has worked with strong, powerful women leaders. But they lacked two fundamental qualities in their leadership, which, she says, will be critical within businesses going forward. The Women in Media Awards, presented by Are Media, are just days away, with the best of Australian media set to be recognised and celebrated for their […]

by B&T Magazine

B&T Magazine
The Five Values For Business Success
  • Opinion

The Five Values For Business Success

Here's a serious business article that hopefully ticks B&T's quota box for serious business articles.

Opinion

by B&T Magazine

B&T Magazine
Is B2B Marketing Missing Its Emotional Touch?
  • Media

Is B2B Marketing Missing Its Emotional Touch?

B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]

Opinion

by B&T Magazine

B&T Magazine
Burger King Trials Reusable Packaging
  • Media

Burger King Trials Reusable Packaging

Here's a top initiative from Burger King that does kinda sound like a slightly tedious Craig Reucassel documentary.

by B&T Magazine

B&T Magazine