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Reading: Controversial Brand Honey Birdette Lingerie Flash Mob Takes To Sydney CBD
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B&T > Campaigns > Controversial Brand Honey Birdette Lingerie Flash Mob Takes To Sydney CBD
Campaigns

Controversial Brand Honey Birdette Lingerie Flash Mob Takes To Sydney CBD

Staff Writers
Published on: 13th February 2019 at 11:33 AM
Staff Writers
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Controversial lingerie brand Honey Birdette’s latest campaign – #NOTYOURVALENTINE – encourages women to forget flowers, ditch the diamonds and decline that invitation to a candlelit dinner this Valentine’s Day.

The campaign, which is aimed at empowered women embracing their sexuality will launch today in Sydney’s CBD with a flash mob of “Honeys” on Harleys.

Models will take to the streets riding motorbikes and donning lingerie and leather jacks.

The convoy will begin from York Street before making their way down Druitt Street, Clarence Street, King Street, Elizabeth Street, Pitt Street to George Street.

Honey Birdette will stream the event live on their Facebook account and post live updates via Instagram stories.

The lingerie brand is infamous for its controversial advertising.

In August last year, the Australian watchdog Ad Standards banned an image from Honey Birdette shopfronts which showed a woman wearing an opaque white bra with visible nipples (image below).Screen Shot 2019-02-13 at 11.30.04 amThe banned image marked the 13th time in the company’s 12-year history that Ad Standards banned the brand from displaying an image, and the 28th time the company was subjected to an Ad Standards ruling.

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By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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