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B&T > Advertising > Commercial Radio Australia Releases Over 100 Market Profiles For Advertisers
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Commercial Radio Australia Releases Over 100 Market Profiles For Advertisers

Staff Writers
Published on: 21st December 2018 at 8:12 AM
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More than 100 detailed market profiles of regional and metropolitan commercial radio areas have been released to stations and advertisers nationwide to provide an invaluable reference tool for advertising on radio.

The Commercial Radio Market Profiles, collated every five years, provide details on individual radio markets throughout Australia, including all the commercial stations in the area and various demographic breakdowns.

Detailed data tables for each area include a breakdown of age, gender, labour force details, motor vehicle ownership, internet usage, birthplace by region and income brackets of listeners in the area.

The 104 commercial radio licence area profiles have been collated using a range of official data sources, including the latest Australian Bureau of Statistics Census of 2016, and are based on radio licence areas determined by the Australian Communications and Media Authority.

They include the main metropolitan city markets throughout Australia as well as regional radio licence areas.

You can view and download the profiles here.

Commercial Radio Australia CEO Joan Warner said the profiles have been designed to help radio stations, advertising agencies, media agency buyers and planners better understand the markets commercial radio stations serve.

“These detailed market profiles provide invaluable information on the size, specific demographic breakdown and the opportunities available, particularly for regional radio,” she said.

“The profiles will assist with the planning of effective ad campaigns for specific local areas across both regional and metropolitan Australia.

“Live and local commercial radio stations are an integral part of local communities throughout Australia. These profiles will help stations and advertisers to understand their local community.”

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TAGGED: Commercial Radio Australia, Radio Advertising
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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