Commercial Radio Australia Appoints SCA’s John Musgrove As Head Of Research
SCA’s head of insights and research, John Musgrove (lead image), has been appointed to a new role as head of research for industry body Commercial Radio Australia.
Announcing the appointment, CRA CEO Ford Ennals said Musgrove would oversee the development and delivery of industry wide radio and audio research and monitoring programs.
“Listener research and insights are at the heart of the commercial radio and audio business and it’s a brilliant coup to have attracted someone with John’s stature and experience to the role.
“John is hugely well respected and liked across the radio industry for his breadth of research experience and knowledge and I know that this appointment will be welcomed by the research and sales team of all the radio groups,” Mr Ennals said.
Musgrove will start in the role on August 8 and will report directly to the CEO. He will continue to provide some consulting services for SCA.
Ennals said the commercial radio industry was making a significant investment in updating measurement methodology and delivering new research and insight initiatives.
The new role will be responsible for delivering the new GFK Radio 360 measurement program and coordinating key research initiatives with the radio networks such as the new research initiative underway with Amplified Intelligence.
Musgrove said: “I am delighted to be appointed as CRA Head of Research. Audio is in such an exciting place right now in Australia and with all our industry players working together more than ever before it opens great new opportunities for CRA and the industry as a whole. To create a Head of Research role, and to be the first to fill that role is definitely a privilege and honour. I’m excited for the opportunities this role holds.”
Musgrove has headed up research at SCA for 18 years and before that has had a successful career in research at Nielsen Media and in radio sales and general management at local station groups in Brisbane and Adelaide.
Latest News
Why Are We Still Banging Our Heads Against The Glass Ceiling?
In this guest post, Azadeh Williams, the founder and managing director of AZK Media. Candidly shares with B&T how she’s gone up against the glass ceiling and what she has learned. Williams (main photo) has consistently been recognised as B&T’s Women in Media and Women Leading Technology. She’s a force within the industry, with a […]
Samba TV Report: Half Of Aussie Households Still Watch Linear TV
Report finds 50% of Aussies still watch linear TV. Meaning half are missing out on Sunrise's Cash Cow.
Repco Roars Into 100th Birthday With New Campaign Via Thinkerbell
Thinkerbell could've gone with the Queen penning a letter for Repco's 100th, but as you'll see here, it didn't.
AAMI Launches “Bargain Regret” Campaign Via Ogilvy Melbourne
If you've ever holidayed in Kuta or dined at a local leagues club, you'll soon empathise with this 'bargain regret' ad.
Apple Forced To Remove All ‘Made In Taiwan’ Stickers Amid Latest China Crisis
Apple forced to appease the Chinese over Taiwan. Meanwhile, Australia just bans Huawei outright.
Richard Wilkins Breaks Down In Karl Stefanovic’s Arms Paying Tribute To Olivia Newton-John
Richard's tears were tears for a nation at Olivia's passing. But let's just hope 'Physical' doesn't re-enter the charts.
InsideOut PR Wins Prestige InHome Care Account
Sydney PR agency InsideOut PR has been appointed for Prestige InHome Care, an in-home aged care service with a focus on media relations. InsideOut PR worked with Prestige Inhome Care back in 2013 and again in 2017 launching their public relations and advertising program; and supporting their growing profile in the market. Founder and CEO […]
Monday TV Wrap: The Block Nails Entertainment Again, But Seven Builds To Win
Commonwealth Games done & dusted for another four years. So now we can all go back to being disinterested in running.
Foxtel Records 4.4 Million Paid Subscribers As Q4 Numbers Released
Patrick Delaney enjoying a fruit basket from the Murdochs this morning as Foxtel posts impressive gains.
CHEP Promotes Amy Weston To ECD
Amy Weston to lie awake at 3am during all of CHEP's pitches after being named agency ECD.
Foxtel, Ad Spends & REA Send News Corp’s Profit & Revenues To Record Highs
Poor Rupert's divorce just went up an extra billion or two more after News announces record profits overnight.
“We’ve Taken A Few Bets!” 10 Supremo Beverley McGarvey On Content, Wins & Demos
10 chief Beverley McGarvey mercifully tells B&T she has no plans to defrost Rove, Kyle or the Honey Badger anytime soon.
Stan And Sony Pictures Team Up For Major TV Partnership
Stan and Sony Pictures unveil new content deal that thankfully won't see the return of any Fast & Furious movies.
TBWA\Sydney Lands Golden Circle Account Via Kraft Heinz
B&T has refrained from making jokes about the effects of pineapple juice here. Admittedly, we did do it in the office.
“An Amazing Challenge!” The Block’s EP Talks Going Bush & Introducing Dinner Parties
B&T chats with The Block EP Julian Cress. Sadly, Scott Cam's outrageous rider failed to get a mention.
Edge Wins Charles Darwin University’s Creative
In a pitch that could possibly be described as survival of the fittest, Edge has nabbed Charles Darwin Uni's creative.
We Are Social Names Susie Hogarth As Global Head Of Cultural Insights
We Are Social is bolstering its cultural insights offering with the promotion of Susie Hogarth (lead image) to the role of global head of cultural insights. Hogarth, the former senior research and cultural insights director for We Are Social UK, takes over the global role from Lore Oxford who has left the company. Hogarth will […]
WeAre8 Unveils Commercial Partners & Launch Of App
New kid on the block, WeAre8, wastes no time revealing impressive client list. Includes a little bit of showboating too.
G Squared Names New Head Of Strategy & Head Of SEO & Content
G Squared ramps up its strategy, SEO & content offerings. And its morning smoothies with the addition of new Bamix.
The Reload Group Names Marnie Whitten As Global Director Of Innovation
Admittedly, a few interlopers have snuck into this press photo, but rest assured that's Marnie Whitten front & centre.
SCA Partners With Macca’s To Offer AFL & NRL Friday Night Game Scores Inside Audio Ad
This announcement includes McDonald's and the footy results. So it's bound to upset some readers.
State of Australian Media Report Reveals 10 Major Industry Trends
Fancy a colleague? Need an icebreaker to get the conversation started? Steal freely from this media trends report.
CX Lavender Nabs Orchard’s Adam Washington As CEO
Orchard's Adam Washington jumps ship to CX Lavender in arguably one of the industry's more horticultural moves.
Blockheads Rejoice! The Official Block Podcast Is Here
In the wake of The Block returning on Sunday night, 9Podcasts has announced the launch of The Official Block Podcast, hosted by Shelley Craft. The new production will run alongside the 18th season of The Block, in which five teams must each build a 500-square metre homestead, with a room reveal every Sunday night. The […]
PHD Melbourne Announces Senior Promotions
PHD Melbourne has expanded its leadership team. With some team members expanding after the boardroom muffins.
Behaviour Change – Expecting The Unexpected
Here's pro tips for brands looking for behavioural change. Could possibly also work on lazy, cleaning-phobic partners.
TBWA\Melbourne, Thinkerbell & More Announced As Finalists For The Rigg Design Prize 2022
The first major exhibition of advertising and communication design in the NGV’s history, The Rigg Design Prize 2022 highlights the creativity underpinning the work of eight leading Australian-based agencies. For the exhibition, each agency will develop a suite of campaign assets – including billboards, street posters and moving image – to celebrate how creativity can […]
Queen Charles Launches In Sydney, Aiming To Shake Up The Consultancy Market
After 11 months of quietly building up their new business Queen Charles, Alex Carr (pictured, left) and Jon Kelly (pictured, right) have finally found enough time to launch their brand and experience consultancy to the wider market. Based in Sydney, Queen Charles aims to help businesses of all shapes and sizes consistently stand out and […]
The Stock Merchant Provisions And The Offices Launch Colourful New Canned Fish Packaging
Canned fish is a top source of omega-3 fats & B2, B3, B6 and B12, all while giving you the halitosis of a stray cat.
“Means F@cking Nothing!” Tony Armstrong Talks Winning A Logie
Surely if there's anything sacrosanct in the Australian TV industry it's Bert's wigs, Kerri-Anne's Botox & the Logie?
9News Perth Pinches Gareth Parker As News Director
Gareth Parker promising more Eagles, Freo and iron ore stories, as he moves to new role at 9News Perth.
Teal MP Sophie Scamps Takes Aim At Junk Food Advertising
Junk food advertising to kids back under the spotlight. Yet again, bad parenting choices escaping said spotlight.
“Grow Some Balls!” Snickers Facing Global Boycott Following Snivelling Chinese Apology Over Taiwan
Of all the potential triggers for WWIII, few would've suspected it would be the nutty, caramelly goodness of a Snickers.
Total TV Advertising Market Up 11%, As BVOD Continues To Surge
TV ad spends prove to be in rude health. Which should translate to even ruder long lunches for TV bosses.
Michael Bass Named New Chief Trading Officer For Dentsu APAC
Dentsu International has announced the appointment of Michael Bass (pictured) as chief trading officer, media, Dentsu Asia Pacific. With over 20 years’ experience, Bass’ career has included a range of senior investment and trading roles across the media sector. Bass spent seven years at IPG Mediabrands as trading director of Initiative and subsequently moved on […]
Sunday TV Wrap: The Block Hammers Out The Competition In Big Debut
The Block debuts to strong numbers, as Scott Cam set to publish his collected works of Logies acceptance speeches.
