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Reading: Commercial Radio Australia Appoints SCA’s John Musgrove As Head Of Research
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B&T > Media > Commercial Radio Australia Appoints SCA’s John Musgrove As Head Of Research
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Commercial Radio Australia Appoints SCA’s John Musgrove As Head Of Research

Staff Writers
Published on: 20th July 2022 at 10:09 AM
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SCA’s head of insights and research, John Musgrove (lead image), has been appointed to a new role as head of research for industry body Commercial Radio Australia.

Announcing the appointment, CRA CEO Ford Ennals said Musgrove would oversee the development and delivery of industry wide radio and audio research and monitoring programs.

“Listener research and insights are at the heart of the commercial radio and audio business and it’s a brilliant coup to have attracted someone with John’s stature and experience to the role.

“John is hugely well respected and liked across the radio industry for his breadth of research experience and knowledge and I know that this appointment will be welcomed by the research and sales team of all the radio groups,” Mr Ennals said.

Musgrove will start in the role on August 8 and will report directly to the CEO. He will continue to provide some consulting services for SCA.

Ennals said the commercial radio industry was making a significant investment in updating measurement methodology and delivering new research and insight initiatives.

The new role will be responsible for delivering the new GFK Radio 360 measurement program and coordinating key research initiatives with the radio networks such as the new research initiative underway with Amplified Intelligence.

Musgrove said: “I am delighted to be appointed as CRA Head of Research. Audio is in such an exciting place right now in Australia and with all our industry players working together more than ever before it opens great new opportunities for CRA and the industry as a whole. To create a Head of Research role, and to be the first to fill that role is definitely a privilege and honour. I’m excited for the opportunities this role holds.”

Musgrove has headed up research at SCA for 18 years and before that has had a successful career in research at Nielsen Media and in radio sales and general management at local station groups in Brisbane and Adelaide.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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