TAFE Western Sydney has once again recruited Aussie comedian Rob Shehadie to help change high school students’ perceptions of the institute with the launch of a new web video series.
Rob’s Campaign, a collaboration between TAFE Western Sydney, VCCP, Benedictus Media and Sefiani, tracks the Here Come the Habibs creator as he hits the streets of western Sydney in his Hummer limo, speaking to hundreds of high school students about why TAFE is a legitimate option for school leavers and up-skillers looking to get job-ready.
Combining YouTube, Snapchat, Instagram, and Facebook, the four-part web series will be spread across digital platforms, with new episodes and digital content released each week.
Channel Nine newsreader Peter Overton, 2GB’s Ross Greenwood, Big Brother winner Tim Dormer and sports presenter Cameron Williams make cameo appearances throughout the series, while ARIA award-winning Australian hip-hop group Bliss n Eso and western Sydney dance group NeWest are also on board.
The new series is the second instalment of Shehadie’s TAFE experience, building on the success of Educating Rob, which achieved 400,000 organic views.
Craig McCallum, strategic marketing and communications director at TAFE Western Sydney, said the campaign is an exciting new direction for the institute.
“Rob’s Campaign is all about addressing the misconceptions about TAFE and presenting TAFE Western Sydney as the leading vocational education provider in the country,” he said.
“TAFE isn’t just for tradies, it’s not for people who aren’t intelligent, and it isn’t the consolation prize for not going to uni. Rob’s Campaign is a fantastic affirmation of the quality of a TAFE education – offering over 700 courses, good earning potential, and providing the skills and work smarts to secure 86 per cent of its graduates with great job opportunities within six months of completing their studies.”
Shehadie said that while changing the perceptions of TAFE is a big undertaking, it is necessary in a society that often values a university degree over any other tertiary qualification.
“Not everyone is suited to university – one size does not fit all – and TAFE offers a great opportunity for young people to get valuable training and work experience,” he said.
“Interestingly, 30 per cent of people currently attending TAFE Western Sydney have been to university, but realise they need the practical training and job experience TAFE offers to advance in the careers they want.
“As a proud western Sydney-sider, getting behind this TAFE Western Sydney campaign is a no-brainer. This is a story worth telling and I’m doing it in the best way I know – through comedy.”
To watch more episodes from Rob’s Campaign, click here.
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]