Coles, The Heart Foundation & News Corp Team Up For Aussies’ Health

Coles, The Heart Foundation & News Corp Team Up For Aussies’ Health
B&T Magazine
By B&T Magazine
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Coles and the Heart Foundation have teamed up to launch a new health initiative, the Coles Health Hub, to provide information and solutions to help Australians reach their health goals.

A recent YouGov Galaxy Poll found 89 per cent of Aussies want a healthier diet, while one-quarter say they never or rarely exercise, and on average, people spend almost four hours a day on devices outside of work demands.

The Coles Health Hub, created with the Heart Foundation, marks the start of a partnership to help millions of Australians to reach their health and wellbeing goals during a time of anxiety and concern as the global pandemic continues to impact the way Australians live.

The Health Hub will feature tasty, heart-healthy, exclusive recipes from the Heart Foundation, together with Coles recipes to support healthy eating and build happier lives.

With useful tips and information that cover nutrition, exercise, health and wellbeing, customers can learn about the goodness of wholegrains for heart health, the difference between good fats and bad, ways to start exercising alone or with your family and how to cook healthier family meals at home.

To support this health initiative, News Corp Australia’s Sunday mastheads will feature a new weekly double-page spread called #RejuveNation that runs until early next year. The initiative will also be supported by an integrated editorial, print and digital campaign that will run across News Corp Australia channels.

Coles General Manager Media and Sponsorship, Kate Bailey, said the launch of the Coles Health Hub is helping Australians look at their health in a holistic way.

“Caring for our health and happiness has never been more important than it is today. At Coles, we have taken significant steps to expand our health offering by increasing our focus on fresh food, eliminating artificial colours and flavours and introducing new affordable healthy meal solutions and product ranges,” Bailey said.

“The Coles Health Hub and #RejuveNation takes our health strategy a step further by providing Australians with the resources and information they need to make healthy choices and build happier lives. Together with the Heart Foundation and News Corp Australia, we can reach millions of people and make a real difference in the way Australians manage their diet, physical activity and mental wellbeing.”

Heart Foundation Chief Marketing Officer, Chris Taylor, said, “We welcome the partnership with Coles as a unique opportunity to amplify our heart-healthy messages across Australian communities as they face the stress of everyday life under COVID normal.  

“Our goal is to help Australians manage risks for heart disease, which claims the lives of 48 people every day,” Taylor said.

“A positive that emerged from the COVID crisis was families and households regularly sharing meals together. If we can encourage them to add an extra serve of veggies or wholegrains to their plates and be active, we’re helping to save the hearts of Australians.

“By delivering practical tips, expert commentary and heart-healthy recipes via the Health Hub and through the #RejuveNation lift-out each week, we can support people on their journey towards better health.

“The Heart Foundation’s knowledge and experience as a leading expert on nutrition, physical activity and heart health, together with Coles’ customer reach and influence, can help Australians to make healthier choices that will improve their overall health and wellbeing.”

News Corp Australia’s managing director of national sales, Lou Barrett, said, “We’re delighted to partner with Coles and the Heart Foundation on such an important initiative that benefits people’s lives in such a fundamental way. Creating a happier and healthier Australia is a pretty bold goal, however considering the reach and influence the combination of both News Corp’s brands and the Coles brand, we believe we can do it together. 

“#RejuveNation is an insight-led editorial partnership that represents a shared commitment, based on shared values, of helping Australians get the best out of themselves and start their journey towards a healthier and happier life. Appearing in our recently launched section SMARTdaily, the #RejuveNation lift-out will start discussions and feature easy, actionable and achievable changes that Australians can make to find small wins and incremental gains in their everyday lives.”

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