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Reading: Coke Turns Into Fanta In New Campaign To Fight Homophobic Slurs
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B&T > Campaigns > Coke Turns Into Fanta In New Campaign To Fight Homophobic Slurs
Campaigns

Coke Turns Into Fanta In New Campaign To Fight Homophobic Slurs

Staff Writers
Published on: 25th June 2018 at 3:32 PM
Staff Writers
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As any gay man will tell you, when it comes to insults, they’ve probably heard them all – Pillow biter, fairy or sword swallower to name just a few inappropriate ones.

However, Coca-Cola in Brazil has turned a common local insult into a strong anti-homophobia campaign.

Apparently, “this Coke’s a Fanta” is a common insult to describe gay men in the South American country.

And now Coke in Brazil’s done that. Introduced a can of Coke full of Fanta.

The TVC states: “A single can turned a homophobic expression into a symbol of Pride.”

The phrase became a hit during Brazil’s annual Carnival earlier this year, with many taking to social media to express how much they liked it.

It even got the attention of Brazil’s hugely successful drag entertainer Pabllo Vittar. She said on Instagram: “I am amazed by Coke Fanta!” Check the ad out below:

 

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TAGGED: Ad campaigns, Coca-Cola, homophobia
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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