As any gay man will tell you, when it comes to insults, they’ve probably heard them all – Pillow biter, fairy or sword swallower to name just a few inappropriate ones.

However, Coca-Cola in Brazil has turned a common local insult into a strong anti-homophobia campaign.

Apparently, “this Coke’s a Fanta” is a common insult to describe gay men in the South American country.

And now Coke in Brazil’s done that. Introduced a can of Coke full of Fanta.

The TVC states: “A single can turned a homophobic expression into a symbol of Pride.”

The phrase became a hit during Brazil’s annual Carnival earlier this year, with many taking to social media to express how much they liked it.

It even got the attention of Brazil’s hugely successful drag entertainer Pabllo Vittar. She said on Instagram: “I am amazed by Coke Fanta!” Check the ad out below: