Coke Turns Into Fanta In New Campaign To Fight Homophobic Slurs

Coke Turns Into Fanta In New Campaign To Fight Homophobic Slurs

As any gay man will tell you, when it comes to insults, they’ve probably heard them all – Pillow biter, fairy or sword swallower to name just a few inappropriate ones.

However, Coca-Cola in Brazil has turned a common local insult into a strong anti-homophobia campaign.

Apparently, “this Coke’s a Fanta” is a common insult to describe gay men in the South American country.

And now Coke in Brazil’s done that. Introduced a can of Coke full of Fanta.

The TVC states: “A single can turned a homophobic expression into a symbol of Pride.”

The phrase became a hit during Brazil’s annual Carnival earlier this year, with many taking to social media to express how much they liked it.

It even got the attention of Brazil’s hugely successful drag entertainer Pabllo Vittar. She said on Instagram: “I am amazed by Coke Fanta!” Check the ad out below:

 




Please login with linkedin to comment

Ad campaigns Coca Cola homophobia

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]