You don’t need to be told – well, judging by a lot of news reports, you do – that social isolating is the best method to stem the flow of coronavirus cases.
Admittedly, staying at home for a month sounds idyllic but the facts are, it’s a lot harder than it looks, especially those who have to juggle working from home and minding small children at the same time.
To stress the self-isolation message, a number of the world’s leading brands have released simple, but effective messages on the importance of staying indoors. Here’s B&T’s wrap of some of the better ones.
Macca’s in Brazil has split its famous logo in two to raise awareness for social distancing. It’s also promoting its delivery and drive-in services, to help people respect the new social norms. It follows news overnight, that all McDonald’s outlets in the UK are to close in the wake of the virus.
The world’s most famous beverage has unveiled a billboard (in the albeit very deserted) Times Square in New York that urges “staying apart is the best way to stay united”.
The billboard was created in partnership with Mercado McCann in Argentina and follows The Coca-Cola Foundation’s, the philanthropic arm of Coke, $US20.5 million donation to help fight the virus.
Fresh from its recent mouldy burger controversy, the famed fast-food chain is reimaging its store signs in the US from “home of the Whopper” to a more simple message: “Stay home”.
The world’s biggest sportswear company is typically first to jump on any movement and it too is sending out the merits of staying at home message. The social media campaign reads, “If you ever dreamed of playing for millions around the world, now is your chance. Play inside, play for the world.” It also follows the company’s decision to shut many of its retail outlets over the weekend for seven days.
The American prophylactic manufacturer couldn’t be simpler with its COVID-19 isolating message, a social media campaign simply declaring “Stay and f@ck at home.”
Boy Scouts Of America
No one loves the outdoors more than the Scouts, but not so in these far more infamous times. The Boy Scouts Of America releasing a social media campaign with a simple message any abiding dib, dib dobber could understand – the “indoors” are the place to be.
The luxury German car marque has always played on safety and its new social media campaign again carries the message of home is the place to be right now.
IKEA Spain has come up with a simple message via its agency McCann Spain – called ‘#YoMeQuedoEnCasa (I Stay Home) – that was “created in the spirit of celebrating our homes” and shows the simplicity and beauty of simply staying in.
Meanwhile, Scottish agency Leith is reminding everyone of the time it should take to properly wash your hands. The agency has revealed witty little poems to be hung above any sink that takes the same time to read as it does to kill the germs on your hands. Check ’em out below:
Tragically, tragically, the Olympics is beginning its wind-down. As millions of people in lockdown across Australia look upon the coming Monday with dread, wondering what they’ll watch when they’re ‘working’ between the hours of 3 – 5pm, or the unbeatable dopamine boost of watching someone mess up a move in a sport you’ve never heard […]
Acoustic, an open and independent marketing cloud and analytics provider, has announced the expansion of offices in Sydney and Melbourne as well as the launch of an Australian, cloud-based data centre. The move is part of its commitment to prioritise tens of millions of dollars over the next two years to accelerate its growth strategy […]
Foxtel’s investment into streaming services is paying off, with BINGE, Kayo and Foxtel Now reaching a record 2 million subscribers. The subscriber figures were released this morning as News Corp shared its full-year financial results for FY 2021. As of June 30 2021, Foxtel had a total of 3.891 million paid subscribers, marking a 40 […]
Agency, BMF has appointed Lucy Kough, aiming to strengthen creative leadership by the hire. With more than 20 years of experience, Kough has worked in roles across direct, brand, media, digital, experiential, regional, CRM in creative agencies including Ensemble Australia, Enigma Agency and Archibald/Williams. Kough has delivered work across a diverse range of brands such […]
Dubai Tourism has enlisted some serious A-list clout and added some serious violence in a new, out-of-character campaign to attract visitors to the Gulf State. The work of London agency Mother, the campaign’s called “A Five-Star Mission” and stars none other than the way-too-attractive duo of Jessica Alba and frequent Byron Bay visitor, Zac Efron. […]
This month Vevo is celebrating 40 years of music videos – a medium that has become a cultural touchstone for anyone with ears and eyes. MTV premiered exactly forty years ago this month and changed music forever, offering a visual music medium and music lovers and advertisers have never looked back. To celebrate such a […]
Nova’s Live & Unrestricted, hosted by Tim Blackwell and Kate Ritchie, will aim to provide listeners with an escape from restrictions, dropping every Saturday morning in August on the Nova Network. Following the overwhelming response to Nova’s Kate, Tim & Joel Live in Lockdown, a one-off special to keep up the spirits of listeners locked down in […]
Every city has a suburb forever laden with the epithet “where the IKEA is”. For Sydney-siders, it’s Tempe (“you know, where the IKEA is”) and in Majorca, Spain, it’s Poligno de Son Malferit (“where the IKEA is”). Granted, it still sounds much more exotic than ‘Tempe’. So, when a branch of KFC opened up in […]
WPP has revealed its revenues have returned to pre-COVID levels a year earlier than the world’s biggest advertising group had expected after a resurgence in global marketing expenditure fuelled by digital media. Releasing its half-year update overnight, London head office announced first-half revenues of £6.1 billion ($A11.4 billion), a year-on-year increase of 16 per cent […]
Independent experience agency The Misfits has recently announced a strategic partnership with cultural change and leadership experts Nancy Hromin and Kate Chaffer. While the company has for a long time operated in the space of creative services, digital and content marketing, film production and events, The Misfits is now broadening this offering to include business […]
TripleLift has today announced an expansion in their Asia Pacific (APAC) operations, with Henry Shelley [featured image] appointed as Managing Director, based in Singapore. Fueling TripleLift‘s expansion in APAC is its success in Australia, where the company works with 70 per cent of the top 50 comScore publishers. “As the home to several of the worlds’ […]
Rob Highett-Smith joins Fiftyfive5 in the newly created role of head of performance measurement. Performance measurement represents one of the three core offer areas at Fiftyfive5 with tracking programs running across 40 countries; representing our fastest growing capability pillar. Rob joins to lead this capability, which encompasses brand and comms tracking, multi market monitoring, CX and customer satisfaction, as well as other longitudinal programmatic work.
Podium has continued its international expansion today announcing its launch in Australia. Podium serves more than 90,000 local businesses in the United States, Canada and Australia, and has seen its customer base in Australia almost quadruple to over 3,000 local businesses since the start of the pandemic. Through its SMS-based platform, Podium helps local businesses receive […]
Commercial DAB+ hip hop and RnB station, THE EDGE has appointed Emily Copeland, to the newly created role of General Manager. Copeland brings an awesome mix of skills and experience to THE EDGE, including cross-platform media content experience, partnerships and events (including music festivals – remember those?). Copeland also has a stack of achievements to […]
Brianne West is the founder and CEO of Ethique, a New Zealand-based sustainable, plastic free and cruelty free skin and hair care range. West sat down with B&T to explore what genuine environmental sustainability looks like, and how brands can better respond to eco-conscious consumers. B&T: Why are we seeing a rise in eco-conscious consumption? BW: […]