Italian youth fashion brand Diesel and Coca-Cola have joined forces to create The (Re)Collection; a a limited edition fashion range incorporating recycled materials.
Diesel, known for provoking its audience with irony, boldness and its ability to challenge conformity and Coca-Cola, known for celebrating togetherness and inclusivity, teamed up to merge their DNA and create a remarkable collaboration.
The range incorporates materials such as recycled PET derived from plastic bottles and recycled cotton, to create a fresh, modern interpretation of Diesel’s casual-wear aesthetic combined with Coca-Cola’s iconicity to make a statement.
And while other brands launch their collaborations in the fanciest most exclusive Pop-Up stores, Diesel & Coca-Cola are inviting people to get it directly from where it came from: The recycling bins.
Yeah, that also means your local recycle bin. The (Re)Collection will be exclusively available for a limited time from September 27 just by scanning any recycling logo worldwide, giving access to an exclusive site on diesel.com to shop the collection before its official release on stores worldwide. Those who want to get early access to the collection must visit http://bin.store and follow the instructions.
The collaboration will roll out worldwide with an exclusive opening of the first-of-its-kind recycling bin store of The (Re)Collection taking place at the sidewalk of Galeries Lafayette, on Saturday 28 in Paris. The launch event in Paris will be followed by a series of collateral events that will take place around the world including London, Berlin, Milan, Tokyo, Shanghai, Beijing, Amsterdam, New York, among others.
The collection will be officially released at select Diesel stores worldwide and on diesel.com from October 7.
Agency Credits
Creative Agency: Publicis Italy
Global CCO Publicis WW: Bruno Bertelli
CCO: Cristiana Boccassini
General Manager: Daniela Di Maio
Creative Director: Thiago Cruz
Creative Director: Mihnea Gheorghiu
Creative Supervisor: Costanza Rossi
ACD/Copywriter: Dan Arango
ACD/Art Director: Arthur Amorim
Designer: Luca Villa
Account Director: Filippo D’Andrea
Account Executive: Mirko De Martini
Senior Strategic Planner: Monica Radulescu
Head of Digital: Pierluigi Roselli
Social Media Manager: Doina Tatu
Head of Production: Francesca Zazzera
Producer: Tania Dal Pra
Art Buyer: Marcella Garutti
Production
Director/Photographer: Lou Escobar
Production company: Solab
Executive Producers: Nicolas Tiry
Producer: Amine Ketem
DOP: Hunter Daly
Stylist: Lucie Jeannot
Casting: Candice Meiers
Make-up: Samuel Ruffin Hendrix
Hair: Javier Palacio
Set Design: David Laurent
Music Production: Sizzer
