Coca-Cola is celebrating the holy month of Ramadan with its latest advert ‘Ramadan Is Coming’ delivered via creative agency AKQA and production powerhouse Mill+, The Mill’s Creative Content Studio.
The advert was first published globally on 10 March with different versions adjusted for different markets (such as the below video in Hindi). Coca-Cola Australia has not yet posted about the campaign on its social in Australia.
Echoing the drink company’s famous Father Christmas adverts, the animated and colourful piece follows a stream of Coca-Cola trucks as they make deliveries to celebrate the beginning of Iftar – the fast-breaking meal at the end of Ramadan.
The advert then shows the community celebrating and eating together whilst drinking Coca-Cola. We see a selection of different families and individuals including one shot where a group of women take a selfie whilst drinking Coca-Cola.
Mill+ director Tim Fox said authenticity is at the heart of the advert: “infusing the film with authenticity and a personal connection to the audience was a priority for me. The goal was to bring a crafted quality that resonates, both in the overall aesthetic and the animated portrayal of characters. The film’s visual and tactile essence was intentionally designed to exude a hand-crafted feel. Thanks to the dedication and skill of our team of passionate artists and animators, we successfully achieved this unique and personalised touch.” Tim went on to add, “you don’t get more iconic than Coca-Cola as a brand, this was a huge privilege for us.”
https://www.youtube.com/watch?v=9JMkA-Ik_bY
Credits
Client: Coca-Cola
Agency: AKQA
Managing Partner: Ron Peterson
Managing Director: John Bernard
General Manager: Jazz Advaney
Executive Creative Director: Johnny Budden, Simon Reid
Creative Director: Pierre Saladin
Producer: Xavi Cookson- Edwards
Senior Project Manager: Nick Bennett
Creative: Jake Scott, Ioannis Diakonikolas, Amber English
Production Company: Mill+
Director: Tim Fox
Post Production Company: The Mill
Creative Director: Anthony Bloor
Senior Producer: Sarah Moussaif
VFX Producer : Stéphanie Mollet
Animation Supervisor: Chris Welsby
Animation Lead: Tristan Domenjus
2D Lead: Declan Andrews
CG Lead: Marc Greyvenstein
Animation Lead : Tristan Domenjus
Animation : Pamella Nabais, Hugues Valin
Asset Lead: Will Burdett
Storyboard Artist: Luca Belardi
Colourist: Maruf Khan
Concept Lead: Silvia Bartoli
Animation Artists: Clementine Supiot, Jesus Parra, Mack Knights, Pamella Nabais, Paolo Ceresa
2D Artists: Davide Metti, Giacomo Verri, Leah Ayinde, Vipin Tripathi
CG Artists: Alican Gorgec, Artur Drozdowicz, Emre Sumer, Geoffroy Barbet-Massin, Jean Grandgirard, Katie Bates, Harshit, Ram Yogeshwaran, Dhruv Modi, Abhishek Nishad, Aditya Jaiswal, Madhusudan Patel, Kapil Singh Rana, Kumar Nishant
Asset Artists: Joydip Sarkar, Rakshith U, Saikrishna M, Vivek Mayanglambam, Akash Benny Thomas, Jayan Munusamy, Piyush Sharma, Ravishankar N, Sumit Yadav, Akshay N Shetty, Sandeepkumar Madival, Vaibhav Vijay Patil
Concept Artists: Michelle Tolo, Daniel Qin-Dong, Gary Inloes, Kade Byrand, Nikita Kukolev, Sidra Fatima
Rigging Lead: Andreas Graichen
Previs Artist: Dane Armour
