What CMOs Are Talking About: 4 Major Trends

What CMOs Are Talking About: 4 Major Trends

This story was originally published by

Be ready to adapt and evolve with the consumers most essential to your success.

SHARE
THIS



Electronics are increasingly the conduit through which people engage with the world around them. The latest advancements were on display this week at CES (consumer electronics show) — from wearable devices to app-controlled and internet-connected home appliances, to the most technologically tricked-out cars imaginable.

CES is less about new gadgets and more about how people prefer to spend their time. For marketers, this means that the channels and approaches available for connecting with tech-savvy audiences are expanding and transforming. Brands that aren’t able to keep up with consumer’s tech habits, as well as harness all the data involved, will be left behind.

In that context, there were four major trends on showcase at CES that are impacting marketing right now:

Tech gets (really) personal

Wearables such as fitness bands, smart watches, glasses and even “smart clothing” are growing in popularity and sophistication, enabling people to monitor everything from the location of their car keys to their heart rate at the four-mile marker.

Just as the data captured by these devices shapes decision-making for consumers, it also can help brands refine their marketing strategies based on their audiences’ behaviors. We’ve seen the effect of this on TV, with smartphones and tablets allowing viewers to socialize about programming, and for brands to become part of the conversation, in real time. Making these experiences even more personal on new devices will extend marketers’ ability to deliver the most relevant messages, at the right time, and in the right place.

Everything is connected

Smart cars. Smart thermostats. Smart appliances. Smart pet monitors. This year’s CES has demonstrated that virtually anything in the home (or yard, or driveway) can be connected. And, while the jury may still be out on whether the world needs a connected toothbrush or a Bluetooth-controlled baby rocker, it’s clear that the “Internet of Things” continues to expand in scope.

As consumers start to embrace web-enabled technologies that assist them in organizing and automating many aspects of their home and daily life, CPG marketers should take note. Connectivity opens the door to services such as auto-replenishment and mobile app alerts that cultivate stronger customer loyalty and drive sales.

To view the rest of the trends, click here. 

 

Please login with linkedin to comment

ABC Gareth Cooper Peter Tanner Rebel Wilson Wicked Musical

Latest News

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills
  • Marketing

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills

Swinburne University of Technology has launched a series of  Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]

PayPal Partners With Welcome To Country
  • Marketing
  • Media

PayPal Partners With Welcome To Country

PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]

Former Deputy PM Julie Bishop Now Has Her Own Barbie Doll
  • Marketing

Former Deputy PM Julie Bishop Now Has Her Own Barbie Doll

Former liberal politician and female icon Julie Bishop has further cemented her celebrity status by scoring her very own Barbie doll. According to The Sydney Morning Herald, Barbie creators Mattel, created the Barbie doll in Bishop’s likeness to honour her achievements. Unfortunately, the Julie Bishop Barbie won’t be for sale. Instead, the one-off doll was […]

Digital Marketing Agency Whitehat Debuts New Website
  • Marketing

Digital Marketing Agency Whitehat Debuts New Website

Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020,  Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]

Fintech Start Up DiviPay Bolster Team With Head Of Accounting
  • Marketing

Fintech Start Up DiviPay Bolster Team With Head Of Accounting

Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]

Adhesive Wins PR For Domain Group
  • Marketing

Adhesive Wins PR For Domain Group

Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month
  • Media

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month

Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]