CMO Role “Removed” From Helloworld Executive Team

CMO Role “Removed” From Helloworld Executive Team

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Written by the lovely Anne Majunder from our sister site Travel Weekly, it seems agent Helloworld is having a dramatic shake up of its executive team.


Helloworld’s new managing director and chief executive office Andrew Burnes hasn’t wasted any time in shaking things up, with Kim Portrate’s role as chief marketing officer “removed” in a executive team rethink.

Burnes took up the reigns at Helloworld following the completion of its merger with AOT Group at the start of the month.

After some speculation today, with agents apparently already aware of the decision, he made an announcement confirming that Portrate had finished up with Helloworld on Friday.

“As part of the review into our operations and structures, I have made the decision to have the marketing team report directly into the retail division and as a result, the role of chief marketing officer has been removed,” he said.

“Unfortunatley this impacts Kim Portrate and as such Kim finished up with Helloworld on Friday.”

Burnes paid tribute to Portrate’s achievements in the role, particularly her contribution to the “brand transformation” of Helloworld.

“I would like to take this opportunity to thank Kim for the hard work and commitment she has shown in working for Helloworld,” he said.

The marketing team will now report directly into head of branded network Julie Primmer.

Meanwhile, Burnes referred to two other “significant” departures over the last two weeks – Stephanie Belton, the company’s general counsel and company secretary, and Andrea Slark, its general manager corporate development.

“Finally, Jenny Macdonald, our CFO, will be leaving the company at the end of April,” he confirmed.

“Jenny has been with Helloworld for 18 months and has done an outstanding job since replacing Elizabeth Gaines in the role of CFO and was instrumental in bringing the Helloworld / AOT merger to fruition including during her time as acting CEO throughout the transition period.”

An announcement about Macdonald’s replacement is expected to be made in the next two weeks with a global search now underway.

The company will announce its half-yearly results on Wednesday ahead of some high level management conversations which will kick off on Thursday.

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