Written by the lovely Anne Majunder from our sister site Travel Weekly, it seems agent Helloworld is having a dramatic shake up of its executive team.
Helloworld’s new managing director and chief executive office Andrew Burnes hasn’t wasted any time in shaking things up, with Kim Portrate’s role as chief marketing officer “removed” in a executive team rethink.
After some speculation today, with agents apparently already aware of the decision, he made an announcement confirming that Portrate had finished up with Helloworld on Friday.
“As part of the review into our operations and structures, I have made the decision to have the marketing team report directly into the retail division and as a result, the role of chief marketing officer has been removed,” he said.
“Unfortunatley this impacts Kim Portrate and as such Kim finished up with Helloworld on Friday.”
Burnes paid tribute to Portrate’s achievements in the role, particularly her contribution to the “brand transformation” of Helloworld.
“I would like to take this opportunity to thank Kim for the hard work and commitment she has shown in working for Helloworld,” he said.
The marketing team will now report directly into head of branded network Julie Primmer.
Meanwhile, Burnes referred to two other “significant” departures over the last two weeks – Stephanie Belton, the company’s general counsel and company secretary, and Andrea Slark, its general manager corporate development.
“Finally, Jenny Macdonald, our CFO, will be leaving the company at the end of April,” he confirmed.
“Jenny has been with Helloworld for 18 months and has done an outstanding job since replacing Elizabeth Gaines in the role of CFO and was instrumental in bringing the Helloworld / AOT merger to fruition including during her time as acting CEO throughout the transition period.”
An announcement about Macdonald’s replacement is expected to be made in the next two weeks with a global search now underway.
The company will announce its half-yearly results on Wednesday ahead of some high level management conversations which will kick off on Thursday.
“The executive management teams from helloworld and AOT in Australia and New Zealand will meet for the next three days to discuss the challenges and opportunities for the business and to discuss the long-term future of Helloworld, which I can assure you is looking increasingly positive,” Burnes said.
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]