CMO Role “Removed” From Helloworld Executive Team

CMO Role “Removed” From Helloworld Executive Team

This story was originally published by

Written by the lovely Anne Majunder from our sister site Travel Weekly, it seems agent Helloworld is having a dramatic shake up of its executive team.

SHARE
THIS



Helloworld’s new managing director and chief executive office Andrew Burnes hasn’t wasted any time in shaking things up, with Kim Portrate’s role as chief marketing officer “removed” in a executive team rethink.

Burnes took up the reigns at Helloworld following the completion of its merger with AOT Group at the start of the month.

After some speculation today, with agents apparently already aware of the decision, he made an announcement confirming that Portrate had finished up with Helloworld on Friday.

“As part of the review into our operations and structures, I have made the decision to have the marketing team report directly into the retail division and as a result, the role of chief marketing officer has been removed,” he said.

“Unfortunatley this impacts Kim Portrate and as such Kim finished up with Helloworld on Friday.”

Burnes paid tribute to Portrate’s achievements in the role, particularly her contribution to the “brand transformation” of Helloworld.

“I would like to take this opportunity to thank Kim for the hard work and commitment she has shown in working for Helloworld,” he said.

The marketing team will now report directly into head of branded network Julie Primmer.

Meanwhile, Burnes referred to two other “significant” departures over the last two weeks – Stephanie Belton, the company’s general counsel and company secretary, and Andrea Slark, its general manager corporate development.

“Finally, Jenny Macdonald, our CFO, will be leaving the company at the end of April,” he confirmed.

“Jenny has been with Helloworld for 18 months and has done an outstanding job since replacing Elizabeth Gaines in the role of CFO and was instrumental in bringing the Helloworld / AOT merger to fruition including during her time as acting CEO throughout the transition period.”

An announcement about Macdonald’s replacement is expected to be made in the next two weeks with a global search now underway.

The company will announce its half-yearly results on Wednesday ahead of some high level management conversations which will kick off on Thursday.

“The executive management teams from helloworld and AOT in Australia and New Zealand will meet for the next three days to discuss the challenges and opportunities for the business and to discuss the long-term future of Helloworld, which I can assure you is looking increasingly positive,” Burnes said.

Please login with linkedin to comment

Advertising Future Advertising Standards Bureau mark latham

Latest News

Leadership, Humanity, Technology – The Sweet Spot
  • Media
  • Technology

Leadership, Humanity, Technology – The Sweet Spot

The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new  technologies that streamline and beautify business operations. They simplify life by providing basic […]

by B&T Magazine

B&T Magazine
OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital
  • Marketing

OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital

Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]

FutureFeed Appoints Five By Five For Global Launch
  • Media

FutureFeed Appoints Five By Five For Global Launch

Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR
  • Marketing

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR

Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]

MELBOURNE, AUSTRALIA - APRIL 14: Jack Viney of the Demons and Mitch Wallis of the Bulldogs pose for a photo during the Theragun & AFL Partnership announcement at AFL House on April 14, 2021 in Melbourne, Australia. (Photo by Dylan Burns/AFL Photos)
  • Marketing

AFL Names Therabody As Its Official Recovery Partner

The AFL is delighted to welcome Therabody as its Official Recovery Partner of the 2021 Toyota AFL Premiership Season. Therabody’s industry-leading devices and research will be integrated into pre-match training and post-match recovery routines to help prevent injuries and help improve overall athletic performance. Therabody will also become the naming partner for the end-of-season AFL […]