ClubsNSW’s “Your Local Club Freedom Day” went off with a bang two weeks ago with support from Komo’s audience engagement platform.
The campaign celebrated NSW reaching 80 per cent double vax rate, with 198 clubs signing up to give away free schooners of ‘Together Ale.’
The limited-edition beer was brewed by Lion and Batch Brewing Company and over 35,000 schooners were available.
Pub-goers claimed their Together Ale through the Your Local Club microsite developed by Komo.
By integrating Komo’s digital coupon feature, an easy to use interface was created that allowed beer-drinkers from all walks of life effortlessly grab a free schooner.
Komo CEO, Joel Steel, said: “Komo is very proud to play our small part in Your Local Club Freedom Day campaign, providing the technology that is enabling the distribution and redemption of the thousands of free beer digital coupons at participating clubs that span far and wide across NSW.
“We’re pleased to have made this campaign a reality for ClubsNSW on such a special occasion for the state. Through our proprietary platform that offers first-party data capture, ClubsNSW has now extended its database, increased foot traffic through local clubs and increased sales.”
ClubsNSW adds to Komo’s growing list of iconic Australian clients including Australian Olympic Committee, Marvel Stadium, Foxtel Media, Warner Music Group, Coca-Cola European Partners, JLL, Charter Hall, Hogs Breath Cafe and many more.
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