Clif Bar ‘Making It Good’ In Hilarious First US National TV Campaign

Clif Bar ‘Making It Good’ In Hilarious First US National TV Campaign
SHARE
THIS



Clif Bar & Company has kicked off its biggest campaign ever, launching the ‘Make it Good’ campaign.

The ads accentuate the 27-year-old company’s values as a sustainable food company, suggesting that “we think we should not destroy [the planet],” in the opening moments.

The Clif Bar spokesperson featured in the campaign eventually portrays a real-life version of the company’s famous climbing man logo, after he highlights the company’s environmentally friendly practices and use of “good and nutritious” ingredients.

But it appears Clif Bar certainly does walk the walk, with annual reports showing the company uses 100% green power for electricity at its facilities.

The ad has been created by Wieden + Kennedy backed start-up Callen.

This is not the first time Clif Bar has flexed its sustainable muscles.

A few months ago, the company took out an ad in The New York Times to call out its rival Kind for not using organic ingredients.

“We would like to issue a challenge: do a truly kind thing and make an investment in the future of the planet and our children’s children by going organic,” read the letter to Kind, signed by founders and co-CEOs Gary Erickson and Kit Crawford.

In response, Kind called out Clif for trying to “pass off organic rice syrup as healthy”.

Clif’s national TV ads will first air during the NBA playoffs in the coming weeks.

Please login with linkedin to comment

Clif Bar Kind Sustainability

Latest News

I’m Not Loving ‘Karens’, For What They Highlight About Our Society
  • Opinion

I’m Not Loving ‘Karens’, For What They Highlight About Our Society

In this guest post, the CEO of PR/comms agency Extollo, Katy Denis, examines the social phenomenon of our time – the entitled ‘Karens’ amongst us & why they can be such a danger… Until last week, I had no idea who or what a “Karen” is. Thanks to (and I use that term very lightly, […]

Opinion

by B&T Magazine

B&T Magazine
The Mint Partners Wins Pernod Ricard, Cemoy & Little National
  • Advertising

The Mint Partners Wins Pernod Ricard, Cemoy & Little National

Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]

opr Adds DocuSign To Client Roster
  • Media

opr Adds DocuSign To Client Roster

Sure, it might not be a Coke or a Qantas, but opr think this win significant enough to send well-meaning press release.

Stan Acquires Heckler Co-Produced Biopic On F1 champion Sir Jack Brabham
  • Media

Stan Acquires Heckler Co-Produced Biopic On F1 champion Sir Jack Brabham

A feature length documentary on the extraordinary racing career of Australia’s first Formula 1 champion, Sir Jack Brabham, co-produced by design, animation and visual effects house Heckler, will be available on Stan exclusively from this Friday – 7 August. Directed by Ákos Armont (Aurora Films) in association with Heckler, whose co-founder Will Alexander served as […]

Would TikTok Be Missed?
  • Opinion

Would TikTok Be Missed?

Columnist poses the question - would TikTok be missed? B&T says not as much as vanilla Paddle-Pops or Best Of Red Faces.

Opinion

by B&T Magazine

B&T Magazine
Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series
  • Media

Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series

In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]