Clif Bar ‘Making It Good’ In Hilarious First US National TV Campaign

Clif Bar ‘Making It Good’ In Hilarious First US National TV Campaign

Clif Bar & Company has kicked off its biggest campaign ever, launching the ‘Make it Good’ campaign.

The ads accentuate the 27-year-old company’s values as a sustainable food company, suggesting that “we think we should not destroy [the planet],” in the opening moments.

The Clif Bar spokesperson featured in the campaign eventually portrays a real-life version of the company’s famous climbing man logo, after he highlights the company’s environmentally friendly practices and use of “good and nutritious” ingredients.

But it appears Clif Bar certainly does walk the walk, with annual reports showing the company uses 100% green power for electricity at its facilities.

The ad has been created by Wieden + Kennedy backed start-up Callen.

This is not the first time Clif Bar has flexed its sustainable muscles.

A few months ago, the company took out an ad in The New York Times to call out its rival Kind for not using organic ingredients.

“We would like to issue a challenge: do a truly kind thing and make an investment in the future of the planet and our children’s children by going organic,” read the letter to Kind, signed by founders and co-CEOs Gary Erickson and Kit Crawford.

In response, Kind called out Clif for trying to “pass off organic rice syrup as healthy”.

Clif’s national TV ads will first air during the NBA playoffs in the coming weeks.




Please login with linkedin to comment

Clif Bar Kind Sustainability

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]