Clemenger BBDO Sydney has been appointed to the creative account for digital stock trading platform Stake without a pitch.
The agency will develop creative to launch the next growth phase for the brand that puts access to the US stock market in the palm of Australians’ hands with a digital offering that makes trading fast and seamless. The campaign will include digital video, radio and out-of-home components.
“Stake is growing very quickly but we remain committed to giving more and more Australians the access they deserve to the US stock market. Clems really understood our ambition to build a meaningful brand that steps beyond ‘fintech’ while fuelling our customer growth in the short-term. They also worked closely with us to develop a new client x agency model that will enable quicker, smarter output without sacrificing on the creative firepower we’re hungry for. We’re extremely excited to see this partnership come to life,” said Stake Global Head of Marketing Bryan Wilmot.
Pete Bosilkovski, CEO Clemenger BBDO Sydney, added: “When we first met Bryan and Stake’s Co-Founder and CEO Matt Leibowitz we absolutely fell in love with their bold disruptive ambition. Stake doesn’t look, sound or smell like a financial services company. It has become a pioneer of the zero brokerage movement in Australia, breaking down all barriers and bringing the world’s biggest share market to Australian investors. We can’t wait to bring to life the attitude and distinctive Stake brand story and share it with Australians. We are thrilled to partner with Bryan and Matt.”
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