B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Clems Melbourne And NAB Draft The Next Mini Legends
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Clems Melbourne And NAB Draft The Next Mini Legends
Campaigns

Clems Melbourne And NAB Draft The Next Mini Legends

Staff Writers
Published on: 18th August 2017 at 10:20 AM
Staff Writers
Share
3 Min Read
SHARE

The 2017 NAB Mini Legends Draft, created by NAB and Clemenger BBDO Melbourne, has now been completed, with more than 550 of Australia’s mini sporting legends vying for a spot on the team.

Launched in June, the Draft saw a public call-out for kids to star in this year’s campaign by submitting a video audition of them emulating their favourite footy player.

https://www.youtube.com/watch?v=UM0qSFzc5LA&feature=youtu.be

The lucky stars will now feature in the next phase of the campaign, launching on Friday 18 August 2017, which will feature a mini Dustin Martin, mini Moana Hope, mini Nic Naitanui, and mini Eddie Betts.

NAB general manager of Brand Experience, Michael Nearhos, said the NAB Mini Legends activity is driven by NAB’s passion to support the kids, players and fans of AFL.

“Following the success of last year’s campaign, we’re very excited to bring it back with a few new twists,” Nearhos said.

The campaign, launching across TV, print, digital and social channels, captures NAB’s commitment to supporting footballers from NAB AFL Auskick through to the big time in the AFL and the AFLW.

NAB chief marketing officer, Andrew Knott, said he was excited to see the second round of NAB Mini Legends come to life.

“We’re excited to be launching our next NAB Mini Legends campaign that captures NAB’s support of footy at all levels. Through our partnership, we back kids as they play their first game of Auskick right through to the big time, whether that be in the AFL or the AFLW,” Knott said.

Creative director of Clemenger BBDO Melbourne, Rich Williams, said the level of interest in the NAB Mini Legends Draft competition was fantastic.

“The response was incredible. The campaign really brings to life everything that’s great about the game. We hope to continue to inspire the next generation of AFL and AFLW stars through this activity,” Mr Williams said.

NAB has partnered with AFL since 2002, and has sponsored Auskick since 2006. NAB also sponsors NAB AFL Academy and NAB AFL Rising Star. Earlier this year, NAB proudly became the naming rights sponsor for the NAB AFL Women’s competition.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: American Apparel, Twitter
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?