“Both roles will report into me, but they will work together and share the responsibility for driving our business strategy forward, cultural transformation and of course to help the whole agency ‘make the work better’.

Lamplough moves in to the agency managing director role from his current role as managing director, Myer. He will retain leadership of the Myer team as part of his expanded agency remit.

“I’m delighted to get this chance to step forward and help drive our agencies’ change agenda. There is so much we do well, but so much we still need to learn and get better at. I have huge respect for Gayle, and getting the chance to partner with her in this new leadership role is very exciting. Together we hope to achieve a lot.”

Throughout his time at Clemenger, Lamplough has played a lead role in some of the agencies’ most creative and highly awarded projects. He’s worked across a wide raft of agency business and demonstrated his passion for helping clients embrace new thinking and change.

While has moved in to her role as deputy CEO after an impressive 18 months with the agency, where she has made a big impact in a short period of time.

While said, “I couldn’t be more excited than to partner with Simon to support James and Nick in shaping Clemenger BBDO Melbourne for the future. Together, Simon and I hope to build on the agency’s history of great ideas and to drive our continual transformation into a leading modern creative agency not only in the Australian market, but globally. “

She played a huge role in the evolution of the agencies capabilities, including a much stronger CX voice across the building. Gayle has been pivotal on some of our biggest pitch wins and as a leader has taken our relationship with a number of clients, particularly NAB to a new level.