B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • AFL
  • B&T Women in Media
  • NRL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • Anthony Albanese
  • ARN
  • Spotlight on Sponsors
  • Meta
  • AI
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Clemenger BBDO & Less Than 10% F*ck That Tap Jane Caro For Initiative To End Free Speeches This International Women’s Day
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Clemenger BBDO & Less Than 10% F*ck That Tap Jane Caro For Initiative To End Free Speeches This International Women’s Day
Advertising

Clemenger BBDO & Less Than 10% F*ck That Tap Jane Caro For Initiative To End Free Speeches This International Women’s Day

Staff Writers
Published on: 5th March 2025 at 9:30 AM
Edited by Staff Writers
Share
4 Min Read
SHARE

Clemenger BBDO and Less Than 10% F*ck That, a global community championing female creative leadership, have partnered to call out corporations asking women to speak for free at International Women’s Day (IWD) events, adding to the unpaid labour women already do each year. The irony is enough to leave Jane Caro speechless.

The campaign features a poster that doubles as a script women can use if asked to speak for free at an IWD event.

According to official data, Australian women do around 70 per cent of all unpaid labour. Clems and Less Than 10% F*ck That have partnered for the ‘Enter The Fee Speech’ — a free presentation women can use for their talks to educate the people who’ve asked them to speak for nothing.

To promote the initiative, Clems tapped journalist and powerful social commentator Jane Caro. Caro stars in a social video calling out the corporations who use International Women’s Day as a day to extract more free labour.

“This is a great initiative from Clems, and I was delighted to take part (and get my invoice paid) having not only been asked numerous times to speak for free on IWD, but on two occasions to pay for the privilege! Women’s work is valuable, which means it should be paid,” Caro said.

“This is an issue we’ve seen play out over LinkedIn for years. We hope The Fee Speech speaks to women everywhere who’ve experienced this firsthand. But more importantly, we hope it gets through to the big organisations guilty of doing this. Who, as Jane puts it, can ‘bugger off,” Clems creative team Ellie Dunn and Hugh O’Connor added.

“At Clems we strive to make big things that Australians talk about. And this is a topic that certainly necessitates more conversation. And less mansplaining from me,” Clems CCO Adrián Flores added.

“With ‘Rights, Equality, Empowerment,’ as this year’s International Women’s Day theme, The Fee Speech is a powerful reminder to recognise and respect women’s time and talent—not just on IWD, but every single day. It also highlights a much broader issue: ensuring women are truly valued for their contributions in the workplace. This is something I’m deeply passionate about, and a conversation that must continue beyond just one day of recognition,” Less Than 10% F*ck That founder Mikhaila Warburton said.

Credits:

Client: Less Than 10% F*ck That
Founder: Mikhaila Warburton
Clemenger BBDO
CCO: Adrián Flores
ECD: Tristan Graham
CD: Heidi Kasselman
Senior Copywriter: Ellie Dunn
Senior Art Director: Hugh O’Connor
Head of Production: Ainslee Littlemore
Editors: Jen Cahir, Sam Coates
Executive Digital Director: Claire Bisset
Designer: Sebastian Sarria, Sade Ballestrin
Digital Designer: Justin Tumilaar
Head of Cultural Design: Rhian Mason
Managing Partner: Georgie Winton
Strategist: Helena Duniec
MADE THIS
Executive Producer: Ainslee Littlemore
Director: Tom Stephens
DOP: Ian Tyley

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Clemenger BBDO, international women's day
Share
Fredrika Stigell
By Fredrika Stigell
Follow:
Fredrika Stigell is a journalist at B&T with a focus on all things culture. Fredrika is also completing a Master of Archaeology, focusing on Indigenous rock art and historical artefacts in Kakadu National Park. Previously, she worked at a heritage company helping to organise storage collections for Sydney historical artefacts. Fredrika majored in English during her Bachelor's and is an avid reader with a particular interest in 19th and 20th century literary fiction.

Latest News

Ogilvy CEO Sally Kissane To Depart
08/07/2025
Everything You Need To Know About B&T’s Agency Scorecards!
08/07/2025
Agency Scorecard: Atomic 212°
08/07/2025
Agency Scorecard: Leo
08/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?