Medium Rare Content Agency has appointed Claire Bradley as general manager of the Coles account.
In this newly created leadership role, Bradley will supercharge the supermarket brand’s content marketing strategy by developing content that drives growth and engagement across both owned and paid channels.
Coles general manager brand, digital and media, Kate Bailey, said: “We are thrilled to officially welcome Claire to the Coles team. She has been key in building our new content operating model. We have worked with Medium Rare for the past decade and as we continue to expand our partnership, Claire is the perfect choice to execute our content marketing vision and future growth strategy.”
Before joining Medium Rare last year in a consultancy role, Bradley worked across various brands at News Corp Australia for almost two decades. She was general manager of commercial content production at News, head of content at Suddenly content marketing agency and publisher of the company’s homes portfolio including Vogue Living.
Bradley said: “I’m passionate about the journey Coles is on to help Australians eat better every day. Working on such an iconic Australian brand, supported by the best content team in the business, means it’s going to be a very exciting place to be.”
Medium Rare first began producing content for Coles 10 years ago with the launch of its magazine, which is now the nation’s number one magazine read by more than 5 million Australians each month. Over the past decade, the scope of work has expanded and now includes content strategy and insights, digital content, video and social.
Medium Rare managing director, Nick Smith, said: “We’re excited to be working with Coles to enhance and amplify their customer content experience. Medium Rare is uniquely placed because we can offer clients a world class level of food expertise, content production and strategy across a broad range of channels, both owned and paid.”
Bradley is set to make several key appointments to her team as the partnership between Medium Rare and Coles continues to evolve and move into the next phase of growth.
