Priceline Pharmacy has launched its Christmas campaign this week via Whippet, introducing Chrissie Swan as a new ambassador for the brand.

Priceline head of marketing Sophie Smith said: “Chrissie is a perfect fit for Priceline. She’s a mum, a wife and works full-time. We chose Chrissie as our newest ambassador because she’s welcoming, authentic and fun. We’re delighted to have her on board.”

With a strong focus on the Priceline store, the through-the-line campaign will run nationally in the lead up to Christmas, and was developed by Whippet with production handled by Two Tractors.

Whippet creative director Tod O’Reilly said: “Working with Chrissie and the Priceline team has been a pleasure. We’re thrilled with the energy Chrissie brings as an ambassador for Priceline, and she’s still as loud as she was in the office when she was copywriting with me back in the day – nothing much has changed.”

Whippet was appointed by Priceline Pharmacy in August, and the Christmas campaign forms part of a brand reappraisal, with new approaches to point-of-sale, catalogues and tactical campaigns in the works.

Credits

Client – Priceline Pharmacy

Sophie Smith – Head of Marketing

Agency – Whippet

Tod O’Reilly – Creative Director

Rebecca Williams – Senior Art Director

Oliver Ward – Copywriter

Senior Account Director – Lucy Yeo

Production Company – Two Tractors

Director – Josh Logue

DOP – Katie Milwright