Priceline Pharmacy has launched its Christmas campaign this week via Whippet, introducing Chrissie Swan as a new ambassador for the brand.
Priceline head of marketing Sophie Smith said: “Chrissie is a perfect fit for Priceline. She’s a mum, a wife and works full-time. We chose Chrissie as our newest ambassador because she’s welcoming, authentic and fun. We’re delighted to have her on board.”
With a strong focus on the Priceline store, the through-the-line campaign will run nationally in the lead up to Christmas, and was developed by Whippet with production handled by Two Tractors.
Whippet creative director Tod O’Reilly said: “Working with Chrissie and the Priceline team has been a pleasure. We’re thrilled with the energy Chrissie brings as an ambassador for Priceline, and she’s still as loud as she was in the office when she was copywriting with me back in the day – nothing much has changed.”
Whippet was appointed by Priceline Pharmacy in August, and the Christmas campaign forms part of a brand reappraisal, with new approaches to point-of-sale, catalogues and tactical campaigns in the works.
Credits
Client – Priceline Pharmacy
Sophie Smith – Head of Marketing
Agency – Whippet
Tod O’Reilly – Creative Director
Rebecca Williams – Senior Art Director
Oliver Ward – Copywriter
Senior Account Director – Lucy Yeo
Production Company – Two Tractors
Director – Josh Logue
DOP – Katie Milwright
