After an extended freelance contract with The General Store, Chris Scott has joined the independent creative agency fulltime as its executive creative director.
Scott (pictured, left) started out at The Leith Agency in the UK, before moving to Australia in 2010, where he worked across the Y&R Group agencies.
Most recently, he returned to Europe and The Netherlands, working with Iris Amsterdam, The Brave New Now, Ogilvy Berlin and WE ARE Pi. His work has been recognised internationally, including with a Cannes Gold Lion and a D&AD Yellow Pencil.
“I feel most at home in tight-knit indie agencies and couldn’t resist the opportunity to head up such a multi-disciplinary team of creative talent at The G Store,” Scott said.
“The business is already doing incredible work across store design, advertising, digital and design. It’s a melting pot of talented, nice people and I can’t wait to continue the creative journey the team has been on.”
Matt Newell (pictured, right), partner and chief executive, said Scott joins The General Store after an extended freelance contract.
“Chris has had a huge impact on our business in the time that he’s been with us so I’m excited to formalise the appointment,” Newell said.
“He’s got a great mind, he’s fast to understand client’s challenges and he is energising for the entire team. I’m looking forward to unleashing him across the entire business.”
Newell said that, with Scott onboard, the agency is well-positioned to continue its momentum.
“We’ve had a couple of years of strong growth, so it’s a good time to bring more creative leadership into the business,” he said.
“We’ve got a good opportunity to leverage our strong foundations to deliver bigger, game changing thinking to our clients. And Chris is the perfect person for the job.”
The General Store is a multi-disciplinary creative agency and works with clients like Rebel Sport, Freedom Furniture, Primo, Hamilton Island and BBQs Galore.
Hayley Fisher [pictured] is the AUNZ Country Manager at Adyen. In this op-ed, she discusses the upcoming holidays sales season and explains marketers can help drive sales. Over the 18-months the pace of ecommerce has accelerated to new heights. According to latest figures from the Australian Bureau of Statistics (ABS), a record $44.2 billion was […]
TPG Telecom has announced it will hold a creative pitch to further develop the Vodafone brand here in Australia. Last year’s merger between Vodafone and TPG brought together a family of brands under the TPG Telecom group, with the creative shift to position Vodafone for the future. While Vodafone’s long-standing relationship with WPP will continue, […]
Following 18 months of intermittent lockdowns across Australia, shopping centre giant Westfield is launching a new service that will tap into the ecommerce boom. The new service, named Westfield Direct, will take on the likes of Australia Post by providing shipping directly to customers. Shoppers will also be able to select items from an online […]
SBS has been recognised as one of Australia and New Zealand’s Most Innovative Companies, in the prestigious annual list published by the Australian Financial Review and Boss Magazine, from over 700 nominated organisations. Ranked third on the Media and Marketing list, SBS was the only media company to make the list, recognised for its growing and evolving multilingual digital services, exemplifying SBS’s innovative culture and strategy. SBS provides multiplatform services in more than […]
Twitter has confirmed it is experimenting with a new ad format which will see ads placed within conversation threads for the first time. The company’s Revenue Product Lead Bruce Falck made the announcement on Thursday. “Starting today, we’re trying something different and testing a new ad format in Tweet conversations,” he posted on Twitter. “If […]
In exciting news today, Mushroom Group is thrilled to announce much lauded Aussie music program The Sound will return to the ABC this November! Celebrating some of our best musical talents since its launch in 2020, The Sound Season 3 will debut on Sunday 7 November at 5.30pm (local time). Viewers can watch The Sound on ABC TV each Sunday afternoon or catch up with the latest episodes via ABC iview. Across Season […]
Strategic design and innovation company AKQA has received the top industry ranking in the 2021 AFR Boss Most Innovative Companies List. This is the third consecutive year the company has been acknowledged by the AFR for its commitment to innovation in the media and marketing category. The Most Innovative Companies Awards were presented via a […]
National news brand, The Australian, has launched a new podcast from Hedley Thomas, Shandee’s Story. Shandee’s Story is the culmination of six months’ work by Thomas, the award-winning investigative journalist behind The Teacher’s Pet and The Night Driver podcasts. The podcast investigates a harrowing cold case. Shandee Blackburn was left to die after a frenzied knife attack as she walked […]
Greater Bank has won a Silver Award at the 2021 Step Two Intranet & Digital Workplace Awards with its Intranet Built on the Elcom Digital Employee Experience Platform. The global awards recognise outstanding contributions to the fields of intranets and digital workplaces, honouring remarkable solutions that deliver business value to their organisations and then share […]
Two new research reports have revealed key drivers for ‘commerce content’ and the massive revenue opportunity it presents for digital publishers and brands. Published by independent media organisations, commerce content allows readers to understand the goods and services promoted by an editorial team. It’s now a major part of the partnership ecosystem, and a way […]