After an extended freelance contract with The General Store, Chris Scott has joined the independent creative agency fulltime as its executive creative director.
Scott (pictured, left) started out at The Leith Agency in the UK, before moving to Australia in 2010, where he worked across the Y&R Group agencies.
Most recently, he returned to Europe and The Netherlands, working with Iris Amsterdam, The Brave New Now, Ogilvy Berlin and WE ARE Pi. His work has been recognised internationally, including with a Cannes Gold Lion and a D&AD Yellow Pencil.
“I feel most at home in tight-knit indie agencies and couldn’t resist the opportunity to head up such a multi-disciplinary team of creative talent at The G Store,” Scott said.
“The business is already doing incredible work across store design, advertising, digital and design. It’s a melting pot of talented, nice people and I can’t wait to continue the creative journey the team has been on.”
Matt Newell (pictured, right), partner and chief executive, said Scott joins The General Store after an extended freelance contract.
“Chris has had a huge impact on our business in the time that he’s been with us so I’m excited to formalise the appointment,” Newell said.
“He’s got a great mind, he’s fast to understand client’s challenges and he is energising for the entire team. I’m looking forward to unleashing him across the entire business.”
Newell said that, with Scott onboard, the agency is well-positioned to continue its momentum.
“We’ve had a couple of years of strong growth, so it’s a good time to bring more creative leadership into the business,” he said.
“We’ve got a good opportunity to leverage our strong foundations to deliver bigger, game changing thinking to our clients. And Chris is the perfect person for the job.”
The General Store is a multi-disciplinary creative agency and works with clients like Rebel Sport, Freedom Furniture, Primo, Hamilton Island and BBQs Galore.
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