CHE Proximity Promotes Ant White To Chief Creative Officer

CHE Proximity Promotes Ant White To Chief Creative Officer
B&T Magazine
By B&T Magazine



B&T’s Agency of the Year for 2017, CHE Proximity, has announced the promotion of Ant White from executive creative director to chief creative officer.

It was in his role as ECD for CHE Proximity that White acted as the creative force behind award-winning work, including Cochlear’s ‘Hearing Test in Disguise’, Swann Insurance’s ‘Inconvenience Stores’ and Virgin’s ‘Velocity Billion Points’.

Adding to his list of achievements, the agency has also recently landed significant accounts including IAG.

After cutting his teeth at Clemenger BBDO between 2005 and 2012, White went on to spend several years in New York, working at a Droga5, US creative agency StrawberryFrog and as a content lead for marketing consultancy Co:Collective.

He returned to the Clemenger family in 2016 as CHE Proximity’s ECD.

Having first worked with White at Clemenger back in 2010, CHE Proximity chief executive Chris Howatson said he embodies the agency’s philosophy of creative intelligence.

“Last year was our biggest yet, and it’s testament to Ant’s passion for ideas, curiousity to unlock new capability and infectious enthusiasm,” Howatson said.

“In Ant, we have a CCO who embodies the modern creative: one motivated to create work that defines the next generation of advertising.

“He’s relentless in his understanding of today’s consumer and how they engage with the media landscape, and his approach to inclusion across the agency and creative process shows true leadership.”




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