CHE Proximity has announced the launch of its new PR/content agency Attention+Influence, combining the traditional skills of media, communications and influencer management with branded storytelling, cultural analysis, technology and data.
The 31-person team – bringing together PR agency, PR Edge, and CHE Proximity’s editorial function, Newsroom – was established in June this year and is made up of PR professionals, journalists, writers and social media specialists, to meet changing client requirements.
“The Attention+Influence model is equipped to deal with the challenges modern brands face. Customers don’t care whether they see our clients on owned, earned or bought channels – all that matters is the experience,” says CEO Chris Howatson.
“To deliver that seamless experience, brands need to go beyond influencing customers and start making meaningful contributions to culture. That starts with a way of thinking this team has an unparalleled ability to offer. Attention+Influence is our solution to modern PR,” he said.
Mike Doman (ex-head of newsroom) and Simone Pipkorn (formerly general manager of PR Edge) run the Attention+Influence team.
Added Mike Doman (ex-head of newsroom): “Look at any brand that’s making a significant impact today and it’s evident that a point of view is as important as a proof point. That’s what we’re able to deliver across the entire customer journey.
“We have some of the brightest minds in Australia when it comes to motivating behavioural change across owned and earned channels,” he said.
While Simone Pipkorn (formerly general manager of PR Edge) added: “Combining the two disciplines makes sense – commercially and in terms of an offering that will deliver better results for our clients.
“Public relations has always been about great storytelling. Turning brand values into believable truths. Steering big ideas into niche markets. Today, PR is further nuanced. It’s about shareable and sustained engagement with the right people, not everyone.
“Our new agency model allows us to seamlessly integrate earned, owned and paid channels. We’ll be pushing our owned publications harder, approaching earned opportunities in smarter ways, leveraging the strength of our global relationships and bringing in more talent to make it happen.”
Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image: (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]
Forbes Australia has announced a slew of new speakers for its second annual Forbes Australia Women’s Summit: ‘Power Rising’. The ‘Power Rising’ event will take place at the Roslyn Packer Theatre in Sydney, led by a star-studded line up of female speakers. “We often learn as much from stories of hardship and failure as we […]
Iconic Australian ad guru Russel Howcroft and industry up-and-comer Freddie Young from Good One Creative have today launched their experimental, no spin advertising podcast, AdMission, in partnership with 9Podcasts. AdMission tells the uncensored stories behind the world’s most talked about brands, ideas, campaigns, advertising news and industry screw ups, as well as offering sharp insight […]
B Corp shop Paper Moose promises all the paper in its name was recycled as it reveals new ethical investment campaign.
According to a new study from CPR First Aid has revealed that Aussies’ most Googled personal goal in the summer is losing weight, new research has found. Their next most researched summer objective is healthy eating, followed by drinking more water. This time of the year, Aussies want to stop snoring and quit smoking more […]
Businesses are integrating customer data platforms with AI and analytics to personalise customer experiences and drive business success, according to a new report from Twilio Segment. Lead image: Kathryn Murphy, SVP of product and design, Twilio. The fifth annual Customer Data Platform Report, which reflects the findings of anonymised usage data from Twilio Segment’s more […]
Word of Mouth Digital, a Sydney-based full-service digital marketing agency, has announced the addition of six diverse brands to its expanding client portfolio. Lead image: Alex and Tash Williams These new partnerships span various sectors, including pet care, cognitive health, home construction, wellness, and retail, showcasing the agency’s commitment to fostering growth through strategic collaboration […]