Broadcasters Accused Of Running Old Vision To Fake NRL TV Crowds

Broadcasters Accused Of Running Old Vision To Fake NRL TV Crowds

A report on the Seven-owned Yahoo Sports over the weekend has accused the broadcasters of NRL matches – Foxtel and Channel Nine – of running old crowd footage during broadcasts to make it look as though games weren’t being played to empty stadiums.

B&T has contacted both Channel Nine and Foxtel for comment regarding the allegations. Nine has denied any wrongdoing whatsoever, while Foxtel said it would offer a formal reply once it had more facts to hand.

Admittedly, the NRL has had a tough season with crowds for 2017, with the average number of people actually attending games this season now just 13,000 (versus the AFL’s 33,000).

However, poor attendances could be due to a number of reasons – a cold winter has kept Sydney fans away; plus, 2017 has seen extra games televised including Thursday night on Nine, a new 6pm game on Friday and a Saturday night game also on Nine. A high number of NRL games are played at the 80,000-seat ANZ Stadium which can make attendances look a little threadbare during broadcasts.

The allegations of audience tampering were made by the Seven Yahoo journalist Joey Riordon over the weekend and could well be seen as sour grapes for a network allied to the AFL. They were also repeated on Seven’s Twitter feed.

Screen Shot 2017-08-21 at 9.21.24 am

Riordon’s article (which you can read in full here) is vague in detail and careful not to accuse either Foxtel or Nine of directly running old crowd footage.

It does, however, infer the Rabbitohs-Dragons match from August the 4th may have been diddled with, as Riordon writes: “Two weeks ago the crowd crisis was at its worst during the traditional Rabbitohs v Dragons clash at the SCG, the turnout was embarrassing for the six pm clash.

“Those who did attend said the stadium was completely void of any atmosphere.

“Due to horrible crowds such as this one, broadcasters have been sprung using old video of crowds in order to make attendances look bigger,” the article read.

However, Riordon’s article has a stranger twist when an image (below) is used purporting to show the game in question with empty stands in the background. The only problem is the image shows ANZ Stadium at Homebush, when the game Riordon calls into question was played at the SCG.


A second image (below) does appear to show a Dragons player standing against a sea of empty seats at the SCG with the Fox Sports logo clearly in the top right.


Riordon concluded: “With ratings king, clubs and the NRL seem to be happy to sacrifice crowds for TV ratings.”

Please login with linkedin to comment

Advertising Standards Bureau Failure Fetch TV talkback

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]