Cha time Australia, part of a global iced tea chain operating in 26 countries around the world with over 1,100 locations, has just launched a new TVC ‘Storm in a Tea Cup’.

The TVC, created by The Sphere Agency, is the latest element of Cha time Australia’s new brand platform, “You’ve never had iced tea like this before”.

The development of the brand platform was led by Cha time’s desire to broaden the appeal of the brand by educating audiences that Cha time is simply iced tea with a fun twist. Called ‘Fresh, fun and flavour in every cup’, the TVC shows how even the world’s most hard-to-please characters are won over by the taste of Cha time.

In the ad a very familiar-looking dictator transforms from evil tyrant to a fun-loving nice guy through the joy of drinking Cha time (well until the drink runs out anyway).

Speaking about the TVC, Cha time general manager Carlos Antonius said, “Cha time isn’t your typical iced tea – it’s a fun twist on iced tea that appeals to people with a sense of adventure.

“We wanted to bring that sense of adventure and fun to the fore with a TVC far removed from what you’d expect from an iced tea brand.”

Sphere executive creative director and founder Michael Abdel added, “It’s been a joy to work with Cha time. They have a very clear understanding of their brand and are brave enough to embrace their target market’s bold, fun-loving attitude.”