Cha Time Australia Tames Kim Jong-un Lookalike In New TVC

Cha Time Australia Tames Kim Jong-un Lookalike In New TVC
SHARE
THIS



Cha time Australia, part of a global iced tea chain operating in 26 countries around the world with over 1,100 locations, has just launched a new TVC ‘Storm in a Tea Cup’.

The TVC, created by The Sphere Agency, is the latest element of Cha time Australia’s new brand platform, “You’ve never had iced tea like this before”.

The development of the brand platform was led by Cha time’s desire to broaden the appeal of the brand by educating audiences that Cha time is simply iced tea with a fun twist. Called ‘Fresh, fun and flavour in every cup’, the TVC shows how even the world’s most hard-to-please characters are won over by the taste of Cha time.

In the ad a very familiar-looking dictator transforms from evil tyrant to a fun-loving nice guy through the joy of drinking Cha time (well until the drink runs out anyway).

Speaking about the TVC, Cha time general manager Carlos Antonius said, “Cha time isn’t your typical iced tea – it’s a fun twist on iced tea that appeals to people with a sense of adventure.

“We wanted to bring that sense of adventure and fun to the fore with a TVC far removed from what you’d expect from an iced tea brand.”

Sphere executive creative director and founder Michael Abdel added, “It’s been a joy to work with Cha time. They have a very clear understanding of their brand and are brave enough to embrace their target market’s bold, fun-loving attitude.”

The TVC will air nationally from April 26.

Please login with linkedin to comment

Cannes Lions cha time dinosaur Go Transit sphere the sphere agency YouTube

Latest News

Creative abstract web streaming media TV video service technology, multimedia business internet communication and cinema content production concept: 3D render illustration of modern curved smart television screen display monitor with endless walls of screens with color photos and colorful displays with different images on blue background
  • Media

Comscore And Samba TV Launch CTV Partnership In Australia

Comscore has today announced the expansion of its TV measurement footprint to Australia, driven by its partnership with Samba TV, the leading global provider of omniscreen advertising data and audience analytics. The new connected TV (CTV) measurement solution, launched last year in select European markets, has now reached this key market in the Asia-Pacific (APAC) […]

How To Win With Video Advertising In 2021
  • Partner Content

How To Win With Video Advertising In 2021

Here are must-read tips on how to win with video advertising. Sadly, no tips on today's horse racing at Eagle Farm.

Partner Content

by B&T Magazine

B&T Magazine
Think HQ Makes 18 New Hires
  • Media

Think HQ Makes 18 New Hires

Absolutely no one knows anyone else's name in the Think HQ office this week after agency announces 18 new hires.