B&TB&TB&T
  • Advertising
    • Campaigns of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Digital
    • Headliners presented by Nine
    • News
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Radio Ratings
    • Retail Media
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Search
Trending topics:
  • Featured
  • Nine
  • Cairns Crocodiles
  • Pinterest
  • B&T Exclusive
  • Married At First Sight
  • Seven
  • Partner content
  • AFL
  • Australian Open
  • Cairns Crocodiles Speaker Spotlight
  • Thinkerbell
  • Meta
  • TikTok
  • WPP
  • Google
  • Women Leading Tech
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: CEOs Share Their Mental Health Experiences To Remove Stigma In The Creative, Media and Marketing Industry
Share
Subscribe
B&TB&T
Subscribe
Search
  • Advertising
    • Campaign of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Fast 10
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Digital
    • Headliners presented by Nine
    • News
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Radio Ratings
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
    • Retail Media
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > CEOs Share Their Mental Health Experiences To Remove Stigma In The Creative, Media and Marketing Industry
CampaignsMedia

CEOs Share Their Mental Health Experiences To Remove Stigma In The Creative, Media and Marketing Industry

Staff Writers
Published on: 31st July 2019 at 2:00 PM
Staff Writers
Share
4 Min Read
SHARE

The Mentally Healthy Change Group, a collective of leaders in the creative, media and marketing industry, today launched the ‘Heart On My Sleeve’ storybook to help remove stigma around mental health in the industry.

The results from the Mentally Healthy 2018 study into mental health within the industry revealed that 56 per cent of participants showed signs of depression, 55 per cent anxiety, and 57 per cent stress – all notably higher than the general population.

The study also highlighted a stigma issue – whilst 89 per cent would be happy to work with someone who has been diagnosed with depression, only 29 per cent would tell if they themselves had been diagnosed with depression.

Following the results, a group of leaders across the industry have formed The Mentally Healthy Change Group (MHCG) to help improve our levels of mental health and to empower the industry to smash the stigma around mental health.

The group is working on various projects with the ‘Heart on My Sleeve’ book being one of the first projects to launch.

The Heart On My Sleeve storybook is a brave collection of first-person experiences from CEOs and leaders of the industry speaking openly about mental health and the importance of discussing it.

UnLtd CMO and co-chair of the MHCG, Nina Nyman explained: “In the storybook, you will find real and raw stories from some of the most senior leaders in our industry, opening up about their challenges with mental health.

“The ro-farm.com aims to show that mental health is something that impacts all of us across all levels and that it’s a strength to ask for help and put your own mental health as a priority.

“We hope that by reading the stories of others, we all feel more comfortable to speak up when we need help.”

Never Not Creative founder and co-chair of the MHCG, Andy Wright added: “It’s incredible to see so many high profile and influential leaders in our industry take the lead in sharing their stories.

“Whilst our awareness of mental health is increasing, particularly with the success of campaigns such as RUOK? Day, we hope to take this one step further within the industry and make it ok to say when you aren’t ok.”

The storybook will be launched at the Advertising Week APAC in Sydney on Wednesday 31st July with a panel session ‘Mental Health: The Industry’s Big Issue’ designed to discuss how to improve mental health in the industry.

Heart On My Sleeve founder, Mitch Wallis said: “I can’t think of an example in any other sector in Australia or globally, where the CEO’s of an industry get together and expose the deepest most vulnerable parts of themselves in order to lead by example to advocate for mental health.

“It’s hard to put into words how proud this makes me.

“This is what change looks like. This is what progress looks like.”

The Heart On My Sleeve storybook will be available for free from today. Download the e-book here.

If you need urgent help, please contact:

· Lifeline 13 11 14 www.lifeline.org.au

· Suicide Call Back Service 1300 659 467 www.suicidecallbackservice.org.au

· MensLine Australia 1300 789 978 www.mensline.org.au

· Beyond Blue 1300 224 636 www.beyondblue.org.au

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.


TAGGED: heart on my sleeve, mental health, Mentally Healthy Change Group, UNLTD
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

‘Nothing Makes Me More Excited’: Ellie Brocklehurst Joins Omnicom Advertising As Asia’s Growth & Marketing Officer
20/04/2026
‘Fun To Boring’ Ratio Shifting With Fewer Vibes: Media Sales Reps On Changing Relations With Agency Execs
20/04/2026
TV Ratings: (19/04/2026): Nine Wipes Prime Time Floor, MasterChef Cooks Up Bigger Launch Than 2025
20/04/2026
‘First-Of-Its-Kind’ In-Room Hotel Advertising Technology Launches In Australia
20/04/2026
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinions & Analysis
  • Technology

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2026 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?