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B&T > Campaigns > CEOs Share Their Mental Health Experiences To Remove Stigma In The Creative, Media and Marketing Industry
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CEOs Share Their Mental Health Experiences To Remove Stigma In The Creative, Media and Marketing Industry

Staff Writers
Published on: 31st July 2019 at 2:00 PM
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The Mentally Healthy Change Group, a collective of leaders in the creative, media and marketing industry, today launched the ‘Heart On My Sleeve’ storybook to help remove stigma around mental health in the industry.

The results from the Mentally Healthy 2018 study into mental health within the industry revealed that 56 per cent of participants showed signs of depression, 55 per cent anxiety, and 57 per cent stress – all notably higher than the general population.

The study also highlighted a stigma issue – whilst 89 per cent would be happy to work with someone who has been diagnosed with depression, only 29 per cent would tell if they themselves had been diagnosed with depression.

Following the results, a group of leaders across the industry have formed The Mentally Healthy Change Group (MHCG) to help improve our levels of mental health and to empower the industry to smash the stigma around mental health.

The group is working on various projects with the ‘Heart on My Sleeve’ book being one of the first projects to launch.

The Heart On My Sleeve storybook is a brave collection of first-person experiences from CEOs and leaders of the industry speaking openly about mental health and the importance of discussing it.

UnLtd CMO and co-chair of the MHCG, Nina Nyman explained: “In the storybook, you will find real and raw stories from some of the most senior leaders in our industry, opening up about their challenges with mental health.

“The ro-farm.com aims to show that mental health is something that impacts all of us across all levels and that it’s a strength to ask for help and put your own mental health as a priority.

“We hope that by reading the stories of others, we all feel more comfortable to speak up when we need help.”

Never Not Creative founder and co-chair of the MHCG, Andy Wright added: “It’s incredible to see so many high profile and influential leaders in our industry take the lead in sharing their stories.

“Whilst our awareness of mental health is increasing, particularly with the success of campaigns such as RUOK? Day, we hope to take this one step further within the industry and make it ok to say when you aren’t ok.”

The storybook will be launched at the Advertising Week APAC in Sydney on Wednesday 31st July with a panel session ‘Mental Health: The Industry’s Big Issue’ designed to discuss how to improve mental health in the industry.

Heart On My Sleeve founder, Mitch Wallis said: “I can’t think of an example in any other sector in Australia or globally, where the CEO’s of an industry get together and expose the deepest most vulnerable parts of themselves in order to lead by example to advocate for mental health.

“It’s hard to put into words how proud this makes me.

“This is what change looks like. This is what progress looks like.”

The Heart On My Sleeve storybook will be available for free from today. Download the e-book here.

If you need urgent help, please contact:

· Lifeline 13 11 14 www.lifeline.org.au

· Suicide Call Back Service 1300 659 467 www.suicidecallbackservice.org.au

· MensLine Australia 1300 789 978 www.mensline.org.au

· Beyond Blue 1300 224 636 www.beyondblue.org.au

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TAGGED: heart on my sleeve, mental health, Mentally Healthy Change Group, UNLTD
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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