Outdoor advertising agency Octopus Media is investing $300k into a digital screen within Cavill Avenue on the Gold Coast.

The investment will make Cavill Avenue the site of one of the largest LED screens in Queensland, complementing the recent multi-million dollar redevelopment of the tourist attraction.

The installation will see a number of features including real-time Twitter updates, video and photo upload, animation capabilities such as allowing the screen to act as a HD cinema screen and multi-play functionality, splitting the screen into sections to use for live updates or advertisements.

“Octopus Media broke the shackles of the digital advertising market in Australia more than a decade ago and we continue to redefine how our clients communicate with their customers,” Nir Hadad, Octopus Media founder and managing director.

“The upgrade of the screen will make this landmark site one of the most watched Outdoor Advertising sites in Australia with full animation capability, real-time updating and new levels of consumer interaction.”

The screen is expected to go live May 15.