Carrspace Announces Partnership With Virtual Reality Brand 360Fly
Experiential agency, Carrspace is delighted to announce a partnership with 360fly, the world’s first 360º single lens video camera that enables you to capture every moment, from every angle, all at once and at the single touch of a button.
Taking the idea of immersive video to a whole new level, 360fly turns your activities – whether extreme or everyday – into something you can relive again and again, flicking between viewpoints to make sure you don’t miss a thing.
To help support their push into the Australian market and showcase what the technology can do, Carrspace was tasked with creating an engaging Virtual Reality point of sale display for the launch retailers across the country. The units had to be modular, have a minimal footprint, stand out in a busy retail environment and importantly, ‘sell’ the 360fly story without the need for sales staff.
Adapting concept drawings of a prototype unit in the USA, Carrspace called upon its diverse skillsets as well as its proven relationships with technology and fabrication partners to design, build and install the units nationwide.
The reaction to the interactive display has been immediate, with retailers loving the striking design and, in a number of cases, moving a much better-known competitor product to a less trafficked part of the store to make room for it.
Having successfully interpreted the brand in the critical in-store environment, Carrspace is excited to be 360fly’s agency partner, helping it establish a position in the Australian market and redefine how we can make what matters to us even more memorable.
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