Experiential agency, Carrspace is delighted to announce a partnership with 360fly, the world’s first 360º single lens video camera that enables you to capture every moment, from every angle, all at once and at the single touch of a button.
Taking the idea of immersive video to a whole new level, 360fly turns your activities – whether extreme or everyday – into something you can relive again and again, flicking between viewpoints to make sure you don’t miss a thing.
To help support their push into the Australian market and showcase what the technology can do, Carrspace was tasked with creating an engaging Virtual Reality point of sale display for the launch retailers across the country. The units had to be modular, have a minimal footprint, stand out in a busy retail environment and importantly, ‘sell’ the 360fly story without the need for sales staff.
Adapting concept drawings of a prototype unit in the USA, Carrspace called upon its diverse skillsets as well as its proven relationships with technology and fabrication partners to design, build and install the units nationwide.
The reaction to the interactive display has been immediate, with retailers loving the striking design and, in a number of cases, moving a much better-known competitor product to a less trafficked part of the store to make room for it.
Having successfully interpreted the brand in the critical in-store environment, Carrspace is excited to be 360fly’s agency partner, helping it establish a position in the Australian market and redefine how we can make what matters to us even more memorable.
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]