Experiential agency, Carrspace is delighted to announce a partnership with 360fly, the world’s first 360º single lens video camera that enables you to capture every moment, from every angle, all at once and at the single touch of a button.
Taking the idea of immersive video to a whole new level, 360fly turns your activities – whether extreme or everyday – into something you can relive again and again, flicking between viewpoints to make sure you don’t miss a thing.
To help support their push into the Australian market and showcase what the technology can do, Carrspace was tasked with creating an engaging Virtual Reality point of sale display for the launch retailers across the country. The units had to be modular, have a minimal footprint, stand out in a busy retail environment and importantly, ‘sell’ the 360fly story without the need for sales staff.
Adapting concept drawings of a prototype unit in the USA, Carrspace called upon its diverse skillsets as well as its proven relationships with technology and fabrication partners to design, build and install the units nationwide.
The reaction to the interactive display has been immediate, with retailers loving the striking design and, in a number of cases, moving a much better-known competitor product to a less trafficked part of the store to make room for it.
Having successfully interpreted the brand in the critical in-store environment, Carrspace is excited to be 360fly’s agency partner, helping it establish a position in the Australian market and redefine how we can make what matters to us even more memorable.
A new global report on the damaging effects of promoting fossil fuels has singled out Australia as being uniquely compromised by agencies lobbying for oil, gas and coal. The joint study by Australian organisations Comms Declare and Clean Creatives lists the 90 advertising, marketing and PR agencies that have hampered cuts to greenhouse gas emissions […]
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]