The Project co-host Carrie Bickmore has copped a flogging on social media overnight for promoting her brain cancer appeal that is strikingly similar to a fundraiser held yesterday for motor neurone disease.
Bickmore used last night’s episode of Ten’s The Project to plug her Carries Beanies 4 Brain Cancer appeal, with co-hosts Waleed Aly, Gretel Killeen and Tommy Little all donning beanies on camera to help promote the cause.
— #TheProjectTV (@theprojecttv) June 12, 2017
However, Bickmore’s timing of the appeal launch happened to coincide with the Big Freeze annual fundraiser at the MCG, which sells blue beanies to support research into motor neurone disease.
The Big Freeze, which is put on by Fight MND, also involved ‘freezing’ Aussie celebrities by making them slide into a pool of ice in front of the crowd at the MCG who were there to watch the Melbourne Demons take on the Collingwood Magpies in the AFL.
— AFL on 7 (@7AFL) June 12, 2017
People who tuned into The Project last night were quick to call out the show and Bickmore for “ambushing” the Big Freeze and “pushing their own agenda”.
#TheProjectTV I reckon you had 75 other nights to wear your beanies! Wtf! Carrie, don’t get Waleeds arrogance! Your cause is worthwhile
— Waz P (@wpertzel) June 12, 2017
— Adrian Johnson (@AdrianJohnson9) June 12, 2017
— Wotyagunnado (@ScottyPeters1) June 12, 2017
Back in my day we would all stick together and support each other tonight the @theprojecttv has ambushed the beanie day of THE BIG FREEZE
— Mrs Mc Gillicuddy (@MrsGillicuddy) June 12, 2017
Admire Carrie’s work for brain cancer…but today was really Neal Daniher’s Freeze MND day. Odd to do it on the same day. #TheProjectTV
— Scott Gumbleton (@scottgumbleton) June 12, 2017