With Australian wage rises at record lows, surely it’s time for agency leaders to admit financial rewards for staff are just as important as culture and work-life balance, writes The Possibility Partnership Chairman Tim Parker (pictured below)…
At a time of stagnant wages growth are businesses self-servingly turning up the volume on the importance of their culture and work-life balance?
We’re told up and coming new graduates are attracted as much by the values of a business as its financial achievements, but surely it’s time for agency leaders to demonstrate that paying people a good wage is just as important as Friday night drinks or free yoga.
Australians are receiving the smallest pay rises since World War II and even the conservative Reserve Bank of Australia chief Philip Lowe has implored politicians and businesses to deliver higher wages to kickstart a slowing economy.
On one of my trips down a Twitter wormhole, I stumbled across an old 2017 article that resonated; probably more than it should have done. A woman had been rejected in the primary stage of a job application because she had the audacity to ask for the wages and benefits the job would bring. Apparently such vulgar, selfish thinking was out of line with the priorities of the company involved.
The company the woman wanted to work at rejoices in the name “Skip The Dishes” – it’s a food delivery service, apparently – and their response made it clear that they believe “in hard work and perseverance” and she shouldn’t have been so concerned with how much she’d be paid. They told her she wouldn’t be a good fit because she asked about her salary too early in the interview process.
This got me thinking that business’s drive to articulate their purpose, values and social conscience – along with rock climbing walls, kombucha taps and meditation spaces – might be missing the rather salient point that people generally work to earn money to live.
Sure, there will be well-funded or boot-strapping start-up founders prepared to sacrifice salary; they are taking a risk, from which they hope to see an eventual reward.
And those C-Suite execs who drive a company’s values messaging are also probably comfortable enough to not pay too much attention to the grubby business of wages. But it’s highly unlikely that the staff they’ll require to deliver against the vision will have this luxury.
For some time we’ve understood that Millennials and increasingly Generation Z want a job that delivers more than mere financial reward; I fear that this is just a very handy excuse for businesses to keep financial rewards out of the conversation.
It’s not new for private enterprise to keep salary costs as low as possible, but at a time when our global economy is destabilising and technology is not only liberating us from mundane entry-level tasks but also threatening equality, surely it’s time to re-frame the conversation.
When I entered the advertising industry, the agency I joined had nine levels of account management; or at least nine progressive titles ranging from Junior Account Exec to Board Group Account Director. That this was a not-so- cunning plan to reward us with apparent advancement and status rather than cash was simply accepted as part of the deal.
But given that financial reward is, clearly, a big motivator for most people, it’s surprisingly often absent from the carefully crafted vision and values statements companies are so proud to write on their walls, websites and company reports.
What’s wrong with taking some pride in the fact that the business is capable of providing the means for people to live with dignity, comfort and, yes, the occasional luxury. It might even ground the values in a reality which could prove more fertile than airy claims to embrace the ambitions and dreams of the individual, whilst treading lightly on the planet.
Please login with linkedin to commentThe Possibility Partnership
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]