Carat WA has appointed Marnie McKeown to the newly created role of head of content services and media integration.

As part of the WA leadership team, McKeown’s role will drive growth in the business, manage media and partner relationships, ensuring Carat WA delivers outstanding results for clients.

With a career in media spanning more than 20 years, McKeown brings a wealth of experience to the role. She was most recently the state director for SA and WA at Fairfax Media, where she built a reputation for strength in business development, had a proven track record in consistently delivering and exceeding commercial results and built strong key stakeholder and client relationships.

McKeown oversaw the successful launch of Fairfax Digital in WA including the launch of WAtoday.com.au. She led the commercial teams for SA and WA, was part of the national Fairfax Media senior management group and was the inaugural winner of the Fairfax Women of Influence award for her leadership abilities.

As well, McKeown is a current board member (and previously the chair for more than three years) of The Creative Corner – a not for profit organisation that represents creative industries including digital, innovation, music, film, photography and advertising for the South West region of WA.

McKeown was also on the Oasis Ball Committee for 10 years, is a passionate supporter of the Communications Council WA and led the Fairfax Media sponsorship of the Perth Art Director’s Club. She was also recently part of the judging panel selecting the WA category finalists and winners for the WA Australian of the Year.

Jim Groves, Managing Director of Carat WA said: “Marnie is an outstanding addition to our business. She is one of the most respected media operators in the state, with a depth of media knowledge and blended skill that is an excellent fit with our diversified growth strategy.”

Marnie McKeown said: “I am really excited to be joining Jim and the Dentsu Aegis Network team at such a pivotal and transformative time. I look forward to being an agent for change and working with our amazing clients and media partners as we reenergise the business around growth”.