Carat Goes Back To School In Agency-Wide ‘Exam-Athon’
If things were a little quiet on the Carat-front last Friday, it’s because the agency went ‘tools-down’ for the day to take part in their very own nation-wide ‘exam-athon’, with over 130 staff sitting for their formal Google AdWords Certification simultaneously.
The exam-athon initiative, leveraging The Google Partner Academy, is part of Carat’s broader commitment to engendering a digital mindset agency-wide. It is one of a number of recent initiatives designed to upskill team members across the board, working toward the agency’s ‘100 per cent Digital 2020’ vision.
The examination process took place over four hours, and saw staff sit the two-part exam required to qualify for their AdWords Certification in ‘Fundamentals and Advanced Display’.
Carat’s chief digital officer, Sarah James, said, “Carat is committed to working with our key global media partners, including Google, to offer our clients market-leading digital expertise.
“There is no such thing as an ‘offline planner’ anymore; everything we will do moving forward will have an online component, and we are constantly looking to upskill our team accordingly.”
Richard Flanagan, head of business marketing at Google Australia, added, “We’re delighted that Carat is committed to learning about best-practice around Google’s ad products. The Google Partner Academy is a powerful resource for agencies to ensure their staff understand our products and can make the best recommendations to their clients on critical topics like mobile and video ads.”
The exam-athon comes off the back of the recent roll out of a global-first partnership between the Dentsu Aegis Network and Google, ‘Project Hypernova’ – a branded content creation, distribution and analytics package with access to YouTube creators as talent.
Latest News
QMS Renews Contract With Manboom
outdoor digital media company qms has announced it will renew it’s exclusive sales agreement with Manboom for a further 5 Years. The agreement will see QMS retain ten digital and eight static premium billboards across Sydney, including exclusive coverage of the M2 motorway and the renowned ‘The Kingsford’ at Sydney Airport. QMS CEO, John O’Neill, […]
Index Exchange And MediaMath Join The Human Collective
HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]
CHEER Cheese To Officially Begin Australian Rollout
CHEER Cheese – which was rebranded earlier this year – has officially begun its rollout. The brand, which is owned by Saputo Dairy, changed its name to create “a culture of acceptance, inclusion and respect”. Cam Bruce, commercial director, Saputo Dairy Australia says, “We are excited to confirm that shoppers can now purchase CHEER Cheese […]
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]
Thursday TV Wrap: Thursday Night AFL Scores For Seven In Clear Nightly Win
Last night’s footy match between Brisbane and Geelong was the most-watched non-news of the night, nabbing a nice 582,000 viewers for Seven. In recent weeks, MasterChef has dominated the Thursday night entertainment, but last night slotted in the ratings behind both the footy and The Chase to score 541,000 viewers overall. Seven News came out on top […]
Google Delays Third-Party Cookie Deprecation Until 2023
Google has officially announced it will be delaying the deprecation of third-party cookies, pushing the changes back to 2023. When Google first announced it would be getting rid of cookies on Chrome back in early 2020, some questioned the feasibility of the proposed timeline of two years. In an announcement on Thursday, Google’s privacy engineering […]
THIS IS IT: Entries To B&T’s Best Of The Best Awards Close Today!
We’ve dished out plenty of reminders, but believe us when we say that NOW is the time to submit your entry for B&T’s inaugural Best of the Best Awards. If you’re still going on your submission, it’s time to hit the panic button (but make sure you also hit the ‘submit’ button). And, if you’re confident […]
10 And SCA Confirm Two Year Regional TV Deal
Southern Cross Austereo and Network 10 have agreed to a two-year regional affiliation deal. The deal will come into play on July 1, and see 10 extend the content it broadcasts from Channel 10, 10 Bold, 10 Peach and 10 Shake into areas of regional Queensland, Southern New South Wales, and Victoria. 10 currently has […]
Cannes Lions Live Day Four Sees Wins For AKQA Melbourne, Ogilvy Sydney, Clemenger BBDO And Special Group Sydney
During the penultimate day of Cannes Lions Live, Cannes Lions has announced the winners of a slew of categories. The Brand Experience and Activation Lions, Creative Business Transformation Lions, Creative eCommerce Lions, Creative Effectiveness Lions, Mobile Lions, Innovation Lions, and Radio & Audio Lions winners were all announced in the Awards Show, streamed from Cannes, […]
Australian Retailers – How Can You Stand Out From The Pack On Social?
At Zavy, we track the movings and shakings of brands across a range of industries on our social scoreboards. We want to see brands use social media as a space for real brand building and connecting with people – after all, that’s what it was created for. In their ground-breaking advertising report, The Long and […]
Chobani Unveils New Brand Campaign Via Cummins&Partners
Cummins&Partners has redefined what the next decade will look like for Chobani in its new brand campaign Food Made Good. Building on the four years of partnership between Cummins&Partners and Chobani, this campaign was born through strategic leadership to uncover the truth at the core of the brand and bring it to life through a […]
News & Rescue Crews Race To Save Drowning Woman – Only To Discover A Floating Sex Doll!
Japanese rescue crews and journalists have been left red-faced after they arrived to a report of a woman drowning in a local harbour only to discover it was a life-like sex doll bobbing about in the water. The incident happened in the harbour city of Hachinohe on Japan’s north-east coast. “The woman” in the water […]
me&u Appoints Clementine Churchill To Head Of Marketing
me&u, Australia’s first and leading mobile ordering and payment platform, has appointed Clementine Churchill as Head of Marketing as they continue to drive rapid growth and expansion in Australia and new international markets. A highly experienced marketing leader and recognised industry thought leader, Churchill joins me&u from My Muscle Chef, one of Australia’s top rated […]
MILO Asks Fans To Compete To Win #TheMILOCup In New Campaign Via Ogilvy
MILO is on the search for Australia’s best made MILO, calling on fans to share their creations for the chance to win #TheMILOCup, via Ogilvy Sydney. This integrated campaign follows on from the success of last year’s ‘Hot v Cold’ campaign, which encouraged Aussies to settle the debate on whether MILO is best enjoyed hot […]
New ANZ Research Shows That LGBTQ+ Visual Representation Relies On Stereotypes
New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]
Nikki Warburton Departs Audi Australia After Three Years Spent Embracing Vorsprung Durch Technik
Audi CMO Nikki Warburton has left the business. Sadly, didn't receive Sound Of Music on Blu-ray as departing gift.
Lego Announces Plans To Start Making Bricks From Old Drink Bottles
Once again the Scandinavians proving they're on it when it comes to the environment, DIY furniture & adult erotica.
NESCAFÉ Says ‘Now’s Good’ In New Work Via Saatchi & Saatchi
As any visitor to the B&T office knows, you'll get a NESCAFÉ, a Scotch finger & a rendition of Cher's "Turn Back Time".
Craig McLachlan Accused Of Groping Another Woman
Surely, serious concerns should've been raised about Craig McLachlan's behaviour when he recorded "Mona" back in 1990?
REMINDER: Entries For B&T’s Best Of The Best Awards Close Tomorrow!
Has a colleague recently won a 'I look like my cat' competition? That's the temerity required to win a Best of the Best.
More Heat For Coke’s Customisation Tool As It Bans ‘Palestine’, ‘Black Lives Matter’ And ‘Mohammed’, But Not ‘White Pride’
Coke's week from hell continues apace! However, it's primed & ready to remind Pepsi of its own 'Kendall Jenner' episode.
“You Cannot Be Serious!” New Campaign Shows Wimbledon Is A Global Force
Wimbledon kicks off NEXT Monday with high hopes the Aussie male contingent will completely embarrass us all as usual.
Marks & Spencer Confronts Traditional Classifications Of ‘Nude’ In New Underwear Range
If Marks & Spencer excels at anything it's quality underpants, Christmas puddings & white nostalgic British imperalism.
Oasis Still Flogging Back Catalogue In Schmaltzy Outing For Bank Ad
B&T says crank this Oasis-led bank ad up to full volume. At least until a colleague says "turn that f@cking shit down".
Dir David Attenborough’s Life Stories Launches On LiSTNR
Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]
Menulog Makes Key Marketing Promotions
Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]
Barry Drinkwater Leaves ARN Brisbane After 28 Years, Will Hand Over Reins To Alisson Longhurst
ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]
Why Pissed Off Customers Can Be A Brand’s Biggest Fan
Do your customers hate your guts? Don't send them faecal matter in the post says this pro, rather harness their power.
The Big Issue Celebrates 25th Anniversary With New Campaign, ’25 Years Big’, Via Town Square And Carat
Australia’s largest social enterprise is turning 25. On the anniversary of Australia’s first Big Issue magazine being sold on the steps of Melbourne’s Flinders Street Station in June 1996, Town Square has created a campaign to mark the occasion. 25 Years Big is a celebratory statement of pride, rendered in the iconic Big Issue logo […]
Australian Radio Industry Joins Global Working Group On Android Automotive
The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]
