B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • State of Origin
  • WPP
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • AFL
  • Anthony Albanese
  • AI
  • Spotlight on Sponsors
  • Foxtel
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Carat Goes Back To School In Agency-Wide ‘Exam-Athon’
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Carat Goes Back To School In Agency-Wide ‘Exam-Athon’
Marketing

Carat Goes Back To School In Agency-Wide ‘Exam-Athon’

Tess Murphy
Published on: 29th August 2016 at 10:52 AM
Tess Murphy
Share
2 Min Read
SHARE

If things were a little quiet on the Carat-front last Friday, it’s because the agency went ‘tools-down’ for the day to take part in their very own nation-wide ‘exam-athon’, with over 130 staff sitting for their formal Google AdWords Certification simultaneously.

The exam-athon initiative, leveraging The Google Partner Academy, is part of Carat’s broader commitment to engendering a digital mindset agency-wide. It is one of a number of recent initiatives designed to upskill team members across the board, working toward the agency’s ‘100 per cent Digital 2020’ vision.

The examination process took place over four hours, and saw staff sit the two-part exam required to qualify for their AdWords Certification in ‘Fundamentals and Advanced Display’.

Carat’s chief digital officer, Sarah James, said, “Carat is committed to working with our key global media partners, including Google, to offer our clients market-leading digital expertise.

“There is no such thing as an ‘offline planner’ anymore; everything we will do moving forward will have an online component, and we are constantly looking to upskill our team accordingly.”

Richard Flanagan, head of business marketing at Google Australia, added, “We’re delighted that Carat is committed to learning about best-practice around Google’s ad products. The Google Partner Academy is a powerful resource for agencies to ensure their staff understand our products and can make the best recommendations to their clients on critical topics like mobile and video ads.”

The exam-athon comes off the back of the recent roll out of a global-first partnership between the Dentsu Aegis Network and Google, ‘Project Hypernova’ – a branded content creation, distribution and analytics package with access to YouTube creators as talent.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Google AdWords, havas media group, PRIA
Share

Latest News

Patrick Rowe, Mandie Van Der Merwe, Avish Gordhan.
Agency Scorecard: Saatchi & Saatchi
15/07/2025
SCA Chief Content Officer Dave Cameron To Depart After 30 Years
15/07/2025
Harley-Davidson Rallies Riders For Inaugural ‘United We Ride’ Fundraiser Via The Salvation Army
15/07/2025
Agency Scorecard: Nunn Media
15/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?