B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • AFL
  • B&T Women in Media
  • NRL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • Anthony Albanese
  • ARN
  • Meta
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Can’t Cook Pasta Al Dente? Barilla Now Has Spotify Playlists That’ll Help
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Can’t Cook Pasta Al Dente? Barilla Now Has Spotify Playlists That’ll Help
Campaigns

Can’t Cook Pasta Al Dente? Barilla Now Has Spotify Playlists That’ll Help

Staff Writers
Published on: 22nd January 2021 at 10:13 AM
Staff Writers
Share
2 Min Read
Featured image source: Publicis Italy
SHARE

Italian pasta brand Barilla, via Publicis Italy, has come up with a foolproof way to cook pasta perfectly, with several Spotify playlists that help time cooking correctly.

Barilla has created eight playlists, ranging in lengths that depend on the pasta you’re cooking, which combine music with the likes of linguine, spaghetti, penne, and fusilli.

“The secret for cooking pasta to perfection? The right cooking time,” Publicis Italy writes of its campaign. “Playlist Timer is a series of playlists whose durations correspond to the cooking time of Barilla’s most loved pasta shapes.

“An actual kitchen timer on Spotify which turns the waiting into a chance to listen to good music, entertain yourself and discover the covers of the playlists, illustrated by eight Italian artists of international calibre.”

Listeners can choose from Mixtape Spaghetti, Boom Bap Fusilli, Pleasant Melancholy Penne, and Moody Day Linguine—with each playlist combining hits from pop, hip-hop, indie and past decades.

International artists like Jay-Z, Shaun Mendes, and goldies The Beach Boys and The Smiths, as well as tracks by popular Italian artists, feature on the playlists.

According to Ad Age, the playlists will be updated cyclically to include new hits.

Featured image source: Publicis Italy

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Barilla, Publicis Italy
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Ogilvy CEO Sally Kissane To Depart
08/07/2025
Everything You Need To Know About B&T’s Agency Scorecards!
08/07/2025
Agency Scorecard: Atomic 212°
08/07/2025
Agency Scorecard: Leo
08/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?