Cannes Lions has announced its Tiffany Rolfe, R/GA’s global chief creative officer and adam&eveDDB group head of effectiveness, Les Binet (lead image), as its first speakers.
Rolfe will encourage people to rethink how we build a digital world and will join forces with the creators of the world’s best tech on stage.
Binet, meanwhile, will join a session alongside Molson Coors and DDB Worldwide to demonstrate how to use the principles of effectiveness, brand fame and creativity to create deep relationships with diverse audiences and deliver long-term business results.
The pair will be joined by an illustrious lineup of speakers at the 70th running of the creativity festival from 19-23 June.
Michelle Gass, president of Levi Strauss & Co, will share how the brand made its product the hero with its new global creative platform, “The Greatest Story Ever Worn.”
Johanna Faries, SVP, GM, Call of Duty, Activision Blizzard, will give the inside scoop on navigating the fast-moving gaming industry and how to harness the creative injection brought to the industry by gaming.
Four-time Olympic Gold sprinter Michael Johnson will show how brands and organisations can engage with the Olympic movement by using athletes’ voices more powerfully.
Award-winning actress, playwright and UN Women Goodwill Ambassador Danai Gurira will discuss how brands and creatives can turn DE&I intention into action and her work with the Unstereotype Alliance.
Angelica Munson, global chief digital officer, Shiseido Japan, will also talk about how DE&I can be brought into a company’s DNA. Gilson Rodrigues, president, G10 Favelas, will show how social entrepreneurship can lead to a boost in fortunes.
The full program will be revealed on 18 April
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