How Can I Win B&T Awards’ New ‘Best Use of Mobile’ Category

How Can I Win B&T Awards’ New ‘Best Use of Mobile’ Category

Unless you’ve been hiding under a rock, you’d know that we’ve been giving you comprehensive breakdowns on what the new B&T Awards categories are all about, and today is no exception.

The people spoke and we listened, and that left us creating five new awards for you to win – four in the Agency of the Year sector, and one in the other specific categories.

This week we’ve explained:

And today, we’re looking at the award for Best Use of Mobile.

This category highlights examples of marketing that leverages the wealth of opportunities offered through the humble mobile phone to effectively showcase a brand or its attributes or to drive an effective response.

With the advent of a mobile-first or mobile-only world, this award recognises campaigns that have mobile technology at their heart.

Judging will be based on the idea behind the campaign (30 per cent), the experience delivered through the campaign that could only be achieved by harnessing a mobile phone’s many attributes such as geo-location, accelerometer, GPS etc. (30 per cent), the timeliness of the execution (20 per cent), and demonstrable proof of effectiveness (20 per cent).

The submission should be no more than 1000 words.

You are eligible for the Best Use of Mobile category if you:

  • Have created an advertising campaigns where users engage with a brand via mobile devices, whether through mobile banners, social media, in-app ads, SMS/MMS, or games.
  • Have worked on a campaign that incorporates video, audio, animations, motion graphics, etc. that is created specifically for mobile devices that serves to promote a brand, product, or message.
  • Created an ad that includes mobile web banners and posters, SMS or MMS advertising, in-app advertising (in-game, in-video), full-screen interstitials, audio advertisements.
  • Can demonstrate an example of fully integrated cross channel advertising incorporating mobile i.e. from sophisticated in-app advertising, branded content and integration with social media.

And while any agency can enter this award, there’s a few mobile-specialised agencies that should be first in line to enter these awards.

Here’s looking at you: FrontFoot Nurun; Mnet; Dark Blue Sea; OBMedia; DT Millipede.

The B&T Awards is on November 18 2016 at Sydney Town Hall, and you can enter here and nab tickets here. It’ll be a night to remember, depending on how much you have to drink.

 




Latest News

It’s Friday Quiz Time Again!
  • Media

It’s Friday Quiz Time Again!

Take B&T's trivia quiz for your chance to win a $100 booze voucher and possible cirrhosis of a major internal organ.

by B&T Magazine

B&T Magazine
Big data technology and data science illustration. Data flow concept. Querying, analysing, visualizing complex information. Neural network for artificial intelligence. Data mining. Business analytics.
  • Marketing

SenateSHJ Launches New Trans-Tasman Practices

SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile
  • Media

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile

Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7
  • Advertising

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7

B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]

by B&T Magazine

B&T Magazine
Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma
  • Opinion

Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma

The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Planner I wouldn’t even take […]

Opinion

by B&T Magazine

B&T Magazine
African woman using a cellphone in an office alone
  • Marketing

Ortto & Tall Bob Partner To Deliver Better SMS & MMS For Australian & NZ Businesses

Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]

Slew Of New Hires At Snap Inc.
  • Media

Slew Of New Hires At Snap Inc.

Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.

Reddit Gets Playful Brand Refresh
  • Technology

Reddit Gets Playful Brand Refresh

This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market
  • Advertising

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label
  • Marketing

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label

Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]