B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • Federal Election
  • AFL
  • Anthony Albanese
  • NRL
  • WPP
  • AI
  • State of Origin
  • Thinkerbell
  • Channel 10
  • EssenceMediaCom
  • B&T Women in Media
  • Spotlight on Sponsors
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: How Can I Win B&T Awards’ New ‘Best Use of Mobile’ Category
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > How Can I Win B&T Awards’ New ‘Best Use of Mobile’ Category
Media

How Can I Win B&T Awards’ New ‘Best Use of Mobile’ Category

Staff Writers
Published on: 1st July 2016 at 6:44 AM
Staff Writers
Share
3 Min Read
SHARE

Unless you’ve been hiding under a rock, you’d know that we’ve been giving you comprehensive breakdowns on what the new B&T Awards categories are all about, and today is no exception.

The people spoke and we listened, and that left us creating five new awards for you to win – four in the Agency of the Year sector, and one in the other specific categories.

This week we’ve explained:

  • Research Agency of the Year
  • Production Agency of the Year
  • Branding & Design Agency of the Year
  • Direct Response/Performance Agency of the Year

And today, we’re looking at the award for Best Use of Mobile.

This category highlights examples of marketing that leverages the wealth of opportunities offered through the humble mobile phone to effectively showcase a brand or its attributes or to drive an effective response.

With the advent of a mobile-first or mobile-only world, this award recognises campaigns that have mobile technology at their heart.

Judging will be based on the idea behind the campaign (30 per cent), the experience delivered through the campaign that could only be achieved by harnessing a mobile phone’s many attributes such as geo-location, accelerometer, GPS etc. (30 per cent), the timeliness of the execution (20 per cent), and demonstrable proof of effectiveness (20 per cent).

The submission should be no more than 1000 words.

You are eligible for the Best Use of Mobile category if you:

  • Have created an advertising campaigns where users engage with a brand via mobile devices, whether through mobile banners, social media, in-app ads, SMS/MMS, or games.
  • Have worked on a campaign that incorporates video, audio, animations, motion graphics, etc. that is created specifically for mobile devices that serves to promote a brand, product, or message.
  • Created an ad that includes mobile web banners and posters, SMS or MMS advertising, in-app advertising (in-game, in-video), full-screen interstitials, audio advertisements.
  • Can demonstrate an example of fully integrated cross channel advertising incorporating mobile i.e. from sophisticated in-app advertising, branded content and integration with social media.

And while any agency can enter this award, there’s a few mobile-specialised agencies that should be first in line to enter these awards.

Here’s looking at you: FrontFoot Nurun; Mnet; Dark Blue Sea; OBMedia; DT Millipede.

The B&T Awards is on November 18 2016 at Sydney Town Hall, and you can enter here and nab tickets here. It’ll be a night to remember, depending on how much you have to drink.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising Standards Bureau, Anne Markey, David Hovenden, Marketing Research, Project Clever Buoy
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Monks Innovation Chief Henry Cowling: There’s Never Been A Worse Time To Be In Advertising
19/06/2025
Relo & VideoAmp Kick Off A New Era Of Sports Measurement With Total Sports Performance
19/06/2025
Landor To Rebrand Australian War Memorial & Australian Agricultural Company In New Business Spree
19/06/2025
TV Ratings (18/06/2025): QLD Keep The Series Alive With Gutsy Two Point Victory
19/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?