Campaign: Sanford Goes Global With Suzuki

Campaign: Sanford Goes Global With Suzuki

Following an invitation to its roster of international advertising agencies, Suzuki Motor Corporation Japan has awarded independent Melbourne agency The Sanford Partnership the production of a new global campaign for its Swift model.

The campaign will include 45, 30 and 15 sec TVC’s, magazines, online, outdoor and point of sale. This is the fourth time the agency has been awarded an international project from Suzuki Japan.

The concept features a piece of urban street art coming to life and chasing the Swift through the laneways of central Melbourne.

Managing director Graeme Sanford said, “we have a really strong relationship with Suzuki Australia and now to again be awarded this global responsibility by Suzuki Japan, is extremely gratifying”.

Similarly, general manager of Suzuki Australia, Andrew Moore congratulated The Sanford Partnership, said it is “great to see another exciting export come from Australia; Sanford has done it again!”

The campaign will launch during Suzuki’s sponsorship of Channel 9’s “The Block: Glasshouse”.


Agency: The Sanford Partnership

Managing Director: Graeme Sanford

Creative Director: Matt Burgess

Art Director / Copywriter: Matt Burgess

Agency Producer: Jo Alach

Account Service: Daniel Loukidis / Sophie Norman

Client: Suzuki Motor Corporation

General Manager Suzuki Automobiles: Andrew Moore

Production Company: Zoom Film & Television

Director: Mark Toia

Producer: Keri Grant

Animation: Liquid Animation

Sound/Composing: Nylon

Photography: Garry Moore, Miss Bossy Boots

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