Campaign: The Footnotes Launches Sell Your Story
Digital platform, The Footnotes, which delivers behind-the-scenes insight for study and careers has launched a competition to build its content offering.
Supported by a band of major universities and private colleges, The Footnotes is calling on both students and industry veterans to share sage advice from their study and career experiences, for the opportunity to win $1000.
Looking to maintain the voice of their core demographic, the 16-25 year old driven and culturally attune young woman, The Footnotes has launched the campaign Sell Your Story to give their target market, and those wishing to reach them, the opportunity to be paid for the ‘work’ they have already done by submitting real and tangible advice based on their own study, career or job experiences, good or bad.
The Footnotes launched in mid-April earlier this year, with the storytelling content platform reaching more than 82,000 unique browsers within the first month of launch without any paid marketing strategies, confirming that authentic study and career relative content is high on the radar for Australian youth.
Co-founders, Samantha Devlin and Sarah Warmoll were keen to align with universities and private colleges for the campaign as, “having universities support the venture means that we are able to derive unique student content from within the institutes that we are looking to promote. This alliance is helping to build the foundations for a circular conversation between past, current and future students”.
“We were truly blown away by the immediate attention the site drew, and now we are at the point where we need to expand our content delivery to feed the interests of our increasing number of readers,” the duo commented.
Universities have noted the campaign as a content marketing opportunity, enabling them to use their existing student experiences to reach potential future students on an unbranded, peer-to-peer platform. As tertiary institutes continually strive to harness a relatable student voice, The Footnotes offers a strong and strategic alignment.
Beyond the student demographic, The Footnotes is seeking career advice from industry experts and influencers. “Some of our largest traffic stems from our Features section, where young people can read experience-based content from the people they admire, such as Zoe Foster-Blake, Lizzie Renkert and Shelley Barrett.”
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