Campaign: Eagle Boys Teams Up With Fat Pizza and Housos Movie

Campaign: Eagle Boys Teams Up With Fat Pizza and Housos Movie
Alyssa Brown
By Alyssa Brown
SHARE
THIS



Australian owned Eagle Boys has joined forces with the team behind Aussie satirical film Fat Pizza vs Housos to carry out a spate of joint promotional activities.

Fat Pizza vs Housos is due to hit cinemas this November.

Eagle Boys’ communications manager Mel Deacon said pizza and movies made the perfect partnership, but no more so than when the film in question largely centred on the comings and goings of a fictional self-declared “big and cheesy” Fat Pizza shop.

“We’re the local pizza company exclusively teaming up with a blockbuster Australian film franchise, so this partnership is simply about Aussies supporting Aussies,” said Deacon.

“With the current promotion Eagle Boys will reward its existing customers through pizza parties, Hoyts cinema ticket prizes and in-store deals, enabling them to share the Fat Pizza vs Housos excitement with their family and friends.”

Eagle Boys has launched two meal deals as part of Fat Pizza vs Housos promotion; the Fat Pizza Deal (it’s big and it’s cheesy) offers two family pizzas and a cheese pizza bread and the Housos Deal (it’s cheap like Shazza) offers two large pizzas and a 2L drink at a bargain price.

The network will be giving away 20,000 buy one, get one free movie ticket offers so Eagle Boys customers can see Fat Pizza vs Housos in Hoyts cinemas around the country.

The Eagle Boys eagle will also be joining the Fat Pizza vs Housos cast as they embark on a promotional tour around the country. As part of the national tour the film cast will be hosting pizza parties, which are expected to attract hundreds of fans and customers, in select Eagle Boys stores in Sydney, Brisbane, Adelaide and Perth.

The joint campaign also features a social competition ‘Ya Missus or Ya Mate’ where one lucky Fat Pizza vs Housos fan will win a trip to Sydney and be given the once-in-a-lifetime opportunity to star in a walk-on-role, with their Missus or Mate, in the next season of Housos.

Fat Pizza vs Housos, the sequel to the cult classic film Fat Pizza collides with the Logie Award winning comedy series Housos, to bring the latest battle of thongs, chainsaws, bikies and pizzas to local screens on 27 November 2014.

Please login with linkedin to comment

Clemenger BBDO Sydney packaging fail Queen Screen Trees are hugging back

Latest News

Change Your Plans. Your Audience Already Did
  • Opinion

Change Your Plans. Your Audience Already Did

Is it too early to start planning your holiday campaigns? Definitely not, argues Pinterest CMO Andréa Mallard in this piece. Brands love reaching their most passionate customers. As a former retail CMO myself, I get it. When you reach early planners, you reach the CEOs of the household—an audience that buys and spends more. Reach […]

Opinion

by B&T Magazine

B&T Magazine
The Key To Understanding Your Competitors
  • Opinion

The Key To Understanding Your Competitors

Do you love to prank call your competitors in a phoney Turkmenistan accent? Well, there's some top tips here for you.

Opinion

by B&T Magazine

B&T Magazine
Stateside Sports Selects Emarsys For CDP Technology
  • Technology

Stateside Sports Selects Emarsys For CDP Technology

Stateside Sports, Australia’s home of United States sports lifestyle, has partnered with Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes, as it looks to double its customer database and retail presence within the next two years.