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Reading: Campaign: Cobs Popcorn Heads To TV
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B&T > Advertising > Campaign: Cobs Popcorn Heads To TV
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Campaign: Cobs Popcorn Heads To TV

Andrea Sophocleous
Published on: 22nd January 2015 at 9:22 AM
Andrea Sophocleous
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2 Min Read
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SMART Melbourne has launched a campaign for Cobs Popcorn spearheaded by three TVCs, in partnership with Airbag Productions.

The 15-second TVCs explore different scenarios of happiness, including a young boy receiving a kiss from a girl he fancies and a grandmother hearing the news of a grandchild’s arrival.

SMART Executive Creative Director Ben Davis said: “Pure and simple, popcorn makes people happy. We wanted to develop a creative platform that was all about celebrating the different things that make us happy, and to show that when a little popcorn kernel gets all worked up, they too burst with happiness. To be honest, once we established the brand manifesto, the ads kind of wrote themselves.

“Our trusting clients, John and Ravit Walys, deserve enormous credit for their faith in the simplicity of the idea and for being as passionate about the end result as we were.

“I think the potent single-mindedness of these ideas demonstrates what a fabulous option the 15-second format really can be. They’re fun, they’re disruptive and there’ll be more of them to come!”

SMART Managing Director Janelle Toomey added: ‘Taking our new client and a family owned business into above-the-line media has been an absolute pleasure. We are thrilled to be working with Cobs. Just like our clients five:am and kikki.K, working closely with owner operated business is something that as an agency we are very proud of. Being a part of a business as it grows is very special to us.”


Credits

Agency: SMART

Executive Creative Director: Ben Davis

Writers: Ben Davis & Tim O’Shea

Art Directors: Ben Davis & Ryan Clayton

Agency Production: Janelle Toomey

Production Company: Airbag Productions

Director: Micca Delaney

Producer: Jilly Howe

EP: Fiona MCgregor

VFX Supervisor: Nick Wright

Lead VFX: Adrian Oostergetel

3D Generalist: Ben Weller & Luke Davies

Post producer: Tanya Stankovic

Soundmix/SFX: Production Alley

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TAGGED: abs, Clemenger BBDO Sydney
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By Andrea Sophocleous
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Andrea Sophocleous is a journalist by training who has turned her skills to brand storytelling. She has a passion for stories well told, across all platforms and at all times. A social creature by nature, she makes a natural PR practitioner – and has the contacts list to prove it. As a journalist, Andrea specialises in covering the media, marketing and advertising industries; business, finance and property; and has also written extensively on technology, health and lifestyle. At a glance: • Sixteen years’ experience as a journalist, sub-editor, editor (print and online), PR consultant and communications specialist. • Specialise in covering the media, marketing and advertising industries, creativity, business, finance, property and lifestyle. • Experience in ghost writing opinion pieces and blogs. • Commissioned by businesses to create content for marketing material, content marketing initiatives, websites, annual reports, awards submissions and case studies. • Extensive experience in running an editorial team, staff management, budgeting, briefing journalists and photographers.

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