A campaign to help stop domestic violence during the COVID-19 lockdown has been pulled abruptly after it suggested wives shouldn’t nag their husbands and should dress up and wear make-up when working from home.
The utterly tone-deaf poster campaign was the work of the Malaysian government’s women’s affairs ministry and attempted to offer tips on how to prevent domestic violence since the country went into a partial lockdown a fortnight ago.
Titled #WomenPreventCOVID19 and written in Malay, the series of online posters were aimed at a female audience and included such tips as not to nag your husband, don’t be sarcastic when asking him to help with the chores and not to dress like a slob.
Unsurprisingly, the campaign drew immediate fury from women’s groups and was promptly pulled.
“We apologise if some of the tips we shared were inappropriate and touched on the sensitivities of some parties,” the ministry’s women development department said in a statement.
“It is extremely condescending both to women and men,” said Nisha Sabanayagam, a manager at All Women’s Action Society, a Malaysian advocacy group. “These posters promote the concept of gender inequality and perpetuate the concept of patriarchy,” she said.
However, the threat of domestic violence remains very real during the self-isolation. A Malaysian hotline that helps domestic abuse victims and vulnerable children has reported a 100 per cent increase in calls since the nation started to quarantine. Here in Australia, the federal government has promised a $1 billion boost to help fight it alongside mental health issues during the lockdown. While in France, hotels are offering their rooms to vulnerable women in children.
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]