A campaign to help stop domestic violence during the COVID-19 lockdown has been pulled abruptly after it suggested wives shouldn’t nag their husbands and should dress up and wear make-up when working from home.
The utterly tone-deaf poster campaign was the work of the Malaysian government’s women’s affairs ministry and attempted to offer tips on how to prevent domestic violence since the country went into a partial lockdown a fortnight ago.
Titled #WomenPreventCOVID19 and written in Malay, the series of online posters were aimed at a female audience and included such tips as not to nag your husband, don’t be sarcastic when asking him to help with the chores and not to dress like a slob.
Unsurprisingly, the campaign drew immediate fury from women’s groups and was promptly pulled.
“We apologise if some of the tips we shared were inappropriate and touched on the sensitivities of some parties,” the ministry’s women development department said in a statement.
“It is extremely condescending both to women and men,” said Nisha Sabanayagam, a manager at All Women’s Action Society, a Malaysian advocacy group. “These posters promote the concept of gender inequality and perpetuate the concept of patriarchy,” she said.
However, the threat of domestic violence remains very real during the self-isolation. A Malaysian hotline that helps domestic abuse victims and vulnerable children has reported a 100 per cent increase in calls since the nation started to quarantine. Here in Australia, the federal government has promised a $1 billion boost to help fight it alongside mental health issues during the lockdown. While in France, hotels are offering their rooms to vulnerable women in children.
Are Media and B&T couldn’t be more thrilled to congratulate the winners of this year’s Women in Media Awards. It was the virtual celebration to end all virtual celebrations as hundreds of media professionals tuned in to watch 17 incredible industry leaders recognised for their phenomenal achievements in media over the last 12 months. It’s […]
Independent programmatic platform Viztrade has launched a self-serve solution for publishers to generate digital advertising revenue directly from their own websites. Viztrade Connect is to be launched through the Viztrade platform and enables advertisers to purchase advertising from publisher websites with no friction and full visibility into the cost of the media. The solution is […]
BIG Outdoor has announced the launch of programmatic capabilities powered by Vistar Media. BIG Outdoor is leveraging Vistar’s supply-side platform (SSP) to make their inventory available for purchase programmatically via open exchange or private marketplace deals. “Our mission is to stay at the forefront of improving the value proposition of digital billboard advertising,” said Richard […]
The NSW Government and the Department of Education have today launched a major campaign titled ‘Maths Trains Brains’ which is aimed at changing the perception of maths and encouraging more engagement towards the subject for students from pre-kindy to Year 10. The campaign was developed by creative and digital agency Bastion Banjo with production by […]
In this guest post, Dr Phillip Lawrence of Edith Cowan University debunks the myths of the environmental impact of printing… The environmental credentials of printing have been in the spotlight for a while with brands and marketers as well as large corporates regularly proposing they would reduce or eliminate paper and printing from their business as […]
The WPP-owned agency Mindshare has revealed it has won the media business for both Kayo and Binge. Both Kayo and Binge form part of Foxtel’s Steamotion’s streaming services and have seen significant boosts to the subscription numbers in recent times, primarily during lockdown. Commenting on the win, Mindshare CEO Katie Rigg-Smith said the win would […]